Supercharge Your Ideation Sessions Workshop
powered by PDMA
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May 13 & 20, 2021
8:30 AM – 12:00 PM (U.S. Eastern/GMT -5:00)
Learn to supercharge your ideation (brainstorm) sessions! Running effective ideation sessions takes proper planning and with the right knowledge, you can take your sessions from zero to hero in no time flat.
In this session, you’ll get hands-on, practical tips on how to supercharge your next ideations and infuse them with innovation and creativity.
You’ll leave this session with ideas and tools on effective ideations that you can implement right away!
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PDMA’s kHUB is getting a new look!
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We are proud to announce the re-launch of our Knowledge Hub (kHUB) with a fresh and streamlined look! This product and innovation centric platform demonstrates our thought leadership in a way that showcases PDMA’s expertise and impact for innovators and product development professionals throughout their careers. This platform is a natural extension of PDMA’s Body of Knowledge and is thus organized by the corresponding seven focused knowledge areas. Thanks to your feedback in our user survey that was distributed last summer, we have implemented the following changes to improve our website:
- Topic Communities – We divided our discussions into separate categories so you can subscribe to the topics that most suit your interest. Topic areas are divided by the seven PDMA Body of Knowledge areas:
- Strategy
- Portfolio Management
- Product Innovation Process
- Product Design and Development Tools
- Market Research in Product Innovation
- Culture, Teams and Leadership
- Product Innovation Management
- Layout and Organizational Refresh – We improved the ability to discover and locate content faster by including the publish date and content types on the following:
- kHUB Articles
- PDMA Webcasts
- JPIM Articles
- Viewpoint Blogs
- Podcasts
- Whitepapers
- Search Functionality – The search experience has been improved by re-indexing content, and improving the associated logic and taxonomy to make it easier to find content relevant to you and your specific needs.
- Read Time – We included the read times to all our content to help you manage your time.
- Related Content – We’ve linked to related content to enhance access to other sources of similar topics to keep you engaged.
- Language Translator – We bringing you content with more global access by adding a drop-down translation button to choose your preferred language.
PDMA’s kHUB is an evolving collaborative tool that facilitates the creation and exchange of product management and development knowledge and best practices. kHUB is quite honestly the “hub”, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.
We will continue introducing new tools and tips on how to stay engaged to enhance your experience. See what we've improved and get engaged today!
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The GSIC is a competition organized by the Product Development and Management Association to showcase student entrepreneurs in their quest of putting theories and concepts into practice.
Student teams that develop original concepts for a product, service, software, or a combination of the three, submit details about their business model, solution concept, and unique value proposition. Students are welcome to expand on academic work for their theses or capstone projects as the basis of their entry.
Finalist teams may be paired with industry mentors through PDMA. Finalist teams are encouraged to present their concepts, prototypes and mockups at PDMA’s Annual Competitive Edge Conference. The presentation portion provides students the opportunity to demonstrate their product development skills to an audience of industry practitioners, service providers and academics in innovation, product management and product development.
Please visit the website PDMA Global Student Innovation Challenge for details on key dates, eligibility, rewards, and other pertinent information.
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PDMA Pittsburgh April 26th Virtual Innovation Forum
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On April 26th, PDMA Pittsburgh is hosting an engaging virtual Innovation Forum: Being Smart Isn’t Enough – Enabling Connected, Resilient, Equitable and Sustainable Communities through User-Centered Collaboration
The rapid emergence of new technologies is enabling cities to become smarter and more connected. But these days, smart isn’t enough. In order to make a lasting, positive impact on a community, the deployment of technology must also be equitable and sustainable, resilient to the shocks and stresses that we often can’t predict.
Karen Lightman, Executive Director at Metro21: Smart Cities Institute at Carnegie Mellon University, will be the featured speaker, and she will discuss why being smart isn't enough.
Metro21’s mission is to research, develop, and deploy 21st century solutions to the challenges facing metropolitan regions through the use of technology and strong partnerships. During this virtual event, Ms. Lightman will discuss several projects that Metro21 has deployed using this philosophy. She will review best practices and lessons learned on ensuring projects include deliberate and thoughtful user-centered effort, with the community impacted by the project engaged in the design, deployment, and evaluation. She will also share how, through using a user-centered design process, the deployed technology can enable a community to go way beyond just being smart – it can also be equitable, resilient, and sustainable.
During this event, you’ll learn:
- How smart technologies are being developed and employed in our region
- How to build equitability and sustainability into technology deployment
- Approaches to large-scale problems and how to leverage partnerships
- Best practices and lessons learned on keeping a user-centered focus in smart technology applications
This webinar will be held from 6:00 – 7:00 p.m. on Monday, April 26th via Zoom Meeting. Registration is free for PDMA members, and $10 for guests/non-members.
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March Pittsburgh Chapter VoC Virtual Workshop Recap
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When do you know enough about your customers and can stop VoC? This was the first question that was posed to participants at the March 10th PDMA Pittsburgh Voice of Customer (VoC) virtual workshop.
Event facilitators Mandy Ruppert (Beyond the Table Research), John Rovnan (ISACA), and Andreas Maihoefer (EnSo Consulting) teamed up to share proven VoC methods, tools, techniques, and personal experiences. Each of them covered specific VoC topics and gave participants time to complete relevant exercises.
Their first order of business was to answer the initial question – when do you know enough about your customers and can stop VoC? The answer is never. Because VoC provides such valuable insights, you should continuously engage with your customers to prove or disprove your assumptions. VoC enables you and your company to make educated business decisions and can provide direction that you may not have previously considered.
Key workshop takeaways included:
- Develop a project charter to establish the mission, frame the scope, identify the core team, determine the project timeline, and plan the potential scale of the research project, based on the available budget.
- Determine which customer groups should be interviewed by identifying the number of segments that ensure an appropriate representation of the anticipated target customer universe. Use experience and existing market data to select no more than 6 to 10 distinct segments.
- Prepare for customer visits/interviews by creating a balanced approach to data collection. Design a customer interview guide by identifying broad areas that you want to explore. This is not a questionnaire; it merely provides a framework for the interviewer to follow.
- Interview dry runs and practice interviews are a must. Demonstrations of a bad interview and a skillfully executed interview helped participants get ready for their own practice using specific scenarios and the previously developed questions.
Due to the great feedback and the participants’ desire for more practice, the facilitators agreed to hold a bonus session with additional exercises and more tips and tricks for a great VoC process. The bonus session is only available to participants of the original workshop and will be held in early April.
After the workshop, one participant shared the following feedback: “It was really refreshing to attend a workshop where it didn’t feel like there’s a hidden agenda or ongoing sales pitch throughout – just genuine people sharing their expertise, really engaging.”
If you would be interested in PDMA Pittsburgh hosting another VoC workshop, or if there is another workshop topic that you would like us to consider, please email pghpdma@pdma.org.
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EGYPT
PDMA Egypt: The Power of Empathy in Product Design
Saturday, April 24, 2021
Virtual
PDH Credit: 1
Learn More
PITTSBURGH
PDMA Pittsburgh: Being Smart Isn’t Enough
Monday, April 26, 2021
6:00 pm – 7:00 pm (ET)
Virtual
PDH Credit: 1
Learn More
ST. LOUIS
PDMA St. Louis: How to leverage Design Thinking to create better products
Tuesday, May 11, 2021
6:30 pm – 8:00 pm (CT)
Virtual
PDH Credit: 1
Learn More
PHILADELPHIA
PDMA Philadelphia: How 10 Virtual Executive Teams Build Confidence and Restore Profitability
Thursday, May 13, 2021
5:00 pm – 6:15 pm (ET)
Virtual
PDH Credit: 1
Learn More
CAROLINAS
PDMA Carolinas: Ready. Aim. Fire. How To Define Your Target Customer For Product Success
Tuesday, May 18, 2021
12:00 pm – 1:00 pm (ET)
Virtual
PDH Credit: 1
Learn More
DACH
PDMA DACH: Produktentwicklung als internes Start-Up im Konzern
Thursday, May 20, 2021
6:30 pm – 7:15 pm (CET)
Virtual
PDH Credit: 1
Learn More
ST. LOUIS
PDMA St. Louis: The What & Why of Continuous Discovery
Tuesday, June 8, 2021
4:30 pm - 5:30 pm (CT)
Virtual
PDH Credit: 1
Learn More
CAROLINAS
PDMA Carolinas: Valuing The Customer: Wagile Product Development
Tuesday, June 15, 2021
12:00 pm – 1:00 pm (ET)
Virtual
PDH Credit: 1
Learn More
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JPIM Is Free with PDMA Membership. Access Your Journal Today!
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The JPIM January 2021 issue is now available! Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here .
Don't forget to download the JPIM app!
JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
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Get NPD Professional Certification
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Congratulations on Your NPD Professional Certification!
PDMA congratulates community member who earned their NPD Professional Certification in March 2021!
New NPD Professionals:
Alana Payne
Albert Chen
Donovan Esqueda Merino
Estevan Garza
Guodong Zou
Heru Wijaya
Philip Frabetti
Po-Hsiang Lee
Sree Bommakanti
Wojciech Przychodzeń
Yulius Adyan Mandataputra
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Have you read an interesting or insightful book on product innovation lately? Please contact PDMA’s Book Review Editor at teresa@globalnpsolutions.com for publication guidelines. It’s an easy and educational way to earn Professional Development Hours to renew your NPDP Certification!
View Book Reviews
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March 2021 New Members: Welcome!
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in March 2021. We look forward to working with you!
Professional Members
Guodong Zou
Ruichun Sun
Judi O'Ceallaigh
Anna Turco
Jackie Mahoney
Heather Elliott
Joshua Garrett
Sreenivas Kuchibhatla
Rich Washabaugh
Anup Shetty, PMP
Tadd Swanlund
Berna Saracoglu-Malmstroem
Rafał Mrowicki
Gregg Johns
Kuo Tzutsen
William Conway
Ray Rennert
Rachel Rapoza
Janice Desir
Victor Castro
Jeff May
Kelleri Riegel
Chelsey Raymond
Amer Shashati
Ehab Simbawah
Brian Tavolieri
Sara Brown
Jianwen Mao
Susan Chen
Anders Christensen
Pascal Metivier
Christophe Cazes
Tobias Kresse
Xiao Fu
Philipp Waibel
Christian Hainzlmaier
Martin Mohr
John Spero
Smita Bais
Leonie Stigter
David Riel
Jochen Vos
Ilektra Nikolaidou
Danny Sutjahjo
A. Pawar
Emmanuel Jupet
Marco Landert
M. Zollikofer
R. Boerefijn
Shannon Glucas
Susan Burek
Christof Dutoit
Deepak Rao
Szilvia Szep
Student Members
Allana Steele
Rick Soto
Jeremy Barrett
Shih Ping Hsu
Sugnan Bandaru
Santosh Putchala
Michelle Kostner
Team Member
James Mathis
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Stay connected with PDMA in
real-time. Join the conversation today!
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