Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights.

In over 17 years of product development consulting experience, Kristyn has led and designed customer insights engagements for leading global B2B and consumer brands. She specializes in helping companies not only understand stated and latent customer needs through in-depth interviewing and ethnographic observation, but also with how to measure their criticality to innovation.

In addition to consulting work, Kristyn trains companies to create and implement their own in-house insights and Voice of the Customer programs. Her published work has been featured in Fast Company and Marketing News. She has guest lectured at several institutions, including the MIT Sloan School of Management.

Professionally, Kristyn is most energized when she’s helping clients uncover meaningful customer insights that change the way they think and that create real business impact. Personally, she enjoys traveling and spending as much time as she can with family and friends.

Kristyn holds a B.S. in marketing and sociology from Providence College and a Master’s Degree in Business Administration from Bentley University, with a concentration in Marketing Analytics.

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