PDMA Connections - November 2021

Registration Now Open!
PDMA Virtual Innovators Conference and JPIM Research Forum
January 13–15, 2022

We have transitioned to a virtual event and look forward to connecting with you in January!

We are planning an outstanding event featuring:

Amazing keynotes and powerhouse speakers.
Interactive breakout sessions that give you tangible takeaways for your business.
Time to network with innovators and researchers making a difference today.

If you’re looking connect with product people who know what it's like, understand you, and are changing the game for their businesses — you will find them here!

Register Now! | Become a Sponsor

>> Download the Call for Proposals

The Product Development & Management Association (PDMA) is delighted to announce the launch of the 4th edition of the popular Handbook of New Product Development published by John Wiley & Sons, Inc. This series has proven to be an essential guide for managers and scholars interested in the latest insights on successful new product development and related topics. As with prior editions in the series, we seek contributions from skilled practitioners and leading scholars who can advance this topic and also provide a primer for those new to the field.

As currently envisioned, the book will include contributions from a range of authors, organized around six major topics:

Getting Started — New Product Development and Innovation
Organizing for New Product Development
Idea Generation and Opportunity Identification
Idea Screening/Analysis
Design Issues
New Product Launch

The editors of the Handbook (Ludwig Bstieler and Charles Noble) seek proposals for chapters to be included in this new edition. The target audience for this book is both experienced new product development (NPD) practitioners who are grounded in the basics of new product development and are seeking new, practical knowledge to improve their NPD processes, and also academic researchers interested in a broad coverage of the area with deep dives into emerging, impactful topics.

The book chapters will likely take different forms, including thorough descriptions of an emerging tool or technique, rigorous research studies that are readable by a wide audience, and/or reflections on the evolution of practice in various areas. The Handbook is envisioned as approximately 30 chapters of approximately 15-20 pages each in final print form. This equates to roughly 20-30 pages (inclusive) in double-spaced, manuscript form per chapter. Each chapter should be built on a rigorous foundation of research and/or experience with value for all readers.

While we are open to any submissions on this general topic, suggested topics (chapters) for the book include:

Factors driving successful new products
Frameworks for innovation management
Aligning business and product innovation strategy
Creating breakthrough (radical) innovation
Sustainable/responsible new product development and innovation
Success factors for new product development in emerging markets
Leading new product development teams
Influence of customer needs on product development
New product concept generation and testing
Market sizing and market analytics
Forecasting new products
Design and design thinking
Gamification of idea generation and innovation contests
User innovation and co-creation
Developing a value proposition for new products
New service development issues
Open innovation
Digitalization
Influences of artificial intelligence, big data, etc., on new product development
Portfolio management
Business model innovation
Effective practices in the front-end of innovation
Creativity and ideation
Product platform development
Influence of the “maker movement”: 3-D printing and digital manufacturing
Standardization versus customization in NPD
Launching new products
Post-launch management of new products
Influence of supply chain on NPD
Improving new product development governance
Legal issues in new product development

Proposals should be no longer than 2 pages (single-spaced), not including supplemental material, and should include:

1 paragraph definition of the objective and target audience for the chapter
1-2 paragraph description of the intended contribution
an outline for the chapter that covers its basic content
any central figures or other graphics which will be the focus of your chapter

The projected Handbook timeline is:

2021
November 15: Call for proposals announced

2022
January 3: Chapter proposals due
January 17: Decisions and feedback to authors
April 15: Full chapters due
May 15: Feedback to authors
June 30: Revisions due back to editors
July 15: Feedback to authors on revisions
August 5: Final changes due
Fall 2022: Publication

*Please note that this is a fairly aggressive time schedule, so there will be little flexibility with due dates because of the committed publication date.

As with all PDMA activities and previous editions of this book, the PDMA Handbook of New Product Development will adhere to the association’s non-commercial policies, including the lack of financial compensation to authors. The authors’ professional affiliations are included in the chapter byline, but the chapter should not present any proprietary methods or techniques.

For additional information or to purchase prior editions of the Handbook, see the PDMA website: www.pdma.org.

Authors should submit proposals via email to Charles Noble at: cnoble@utk.edu.

Two new articles were posted to kHUB's Strategy section this month.

Check out the insight about strategy frameworks from curator Brian Martin in “Using Innovation Strategy Frameworks”. New guest contributor Peter Monkhouse’s “Products Delivery Strategy!” shares practical application of strategy implementation that results in successful product delivery.

Guest contributor Prashant Chouhan’s “Redefining Lean Product Development Principles in the world of AI/ML” was our most-read article last month. You might be interested in some kHUB content with a related topic:
Lean-driven Innovation webcast by Norbert Majerus, and Robert Cooper's recent JPIM article Accelerating Innovation: Some Lessons from the Pandemic.

Two classic kHUB articles remain among the top 5 most-accessed content:
Aligning Product Portfolios with Strategic Plans, and
Find Pearls and Drive More Innovation in Your Portfolio.

KHUB on a Global Scale

Join the thousands of kHUB readers accessing PDMA articles, viewpoints, webinars, podcasts, blogs, and discussions related to Product Development, Innovation, and Product Management. See what content, insight, and discussions are available to assist you on your product design and development journey.

PDMA’s kHUB is an evolving collaborative tool that facilitates the creation and exchange of product management and development knowledge and best practices. kHUB is quite honestly the “hub”, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in October 2021. We look forward to working with you!

Professional Members

Hemanth Bantwal
Sergey Baykov
Konstantin Dolgan
Jordan Gladden
Dennis Grekousis
Brian Hickok
Jennifer Johnson
Jeff King
Ouiam Koubaa
Dan Mattrazzo
Jackie Moore
Michael Ross-Corbett
Martin Schecter
Felice Tucker
Linda Wong
Lin Zhu

Academic Members
Anton Gok Ni Roha
Benjamin Hinton
Tri Suharto

Student Members
Chiara Acciarini
Salete Doherty
Tin Huynh
Jan Keim
Vishal Parikh

PMI and PDMA have partnered to find ways to improve how innovators can collaborate successfully. Learn more here. Our objective is to identify and recommend possible solutions that PMI and PDMA can offer to their members and practitioners, allowing project managers and product developers to work together and align. We’d love your participation in this survey to help us understand better how to spread the bodies of knowledge to facilitate organizations delivering better outcomes and so that you can deliver more value from your product development efforts.

PDMA’s Global Student Innovation Challenge Finalists Selected

Congratulations to all 79 students representing 13 universities and 19 teams from 9 countries that submitted their understanding of product development to compete for prize monies by submitting product/service/software ideas and detailing the unique value proposition, evidence of demand, and mock-up or embodiment of product. Preliminary judging is complete. GoPump from Technical University Berlin, Germany, Position Air from Duke University, USA, and Uvisa Health from Danish Technical University, Denmark, will present at PDMA’s Innovators Virtual Conference January 14, 2022, to determine 1st, 2nd and 3rd place prize money and bragging rights.

Competition details can be found here.