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MONTHLY CONTENT THAT CONNECTS    |    AUGUST 20, 2026

Register Today for the 2026 PDMA Ignite Innovation Summit

This year's Ignite Innovation Summit centers on immersive workshops and practitioner-led keynotes focused on solving real innovation challenges. You’ll collaborate with peers, apply proven frameworks, and leave with tools your team can use immediately. This is where the people behind the most widely used product and innovation methods take the stage—and introduce what’s next.

Join Us in Powering the Future of Product Innovation

PDMA’s 2026 Ignite Innovation Summit brings together product leaders and innovators across industries, creating opportunities for meaningful networking and sharing best practices. Sponsorship ensures strong attendee engagement and elevates your brand throughout the event.

This four-part webinar series takes place for FREE on August 20, 25, and 27 at 11 am CDT.

Each 30-minute session offers a preview of the ideas and speakers you'll experience at the 2026 Ignite Innovation Summit. These engaging virtual sessions feature Summit speakers sharing practical strategies, fresh perspectives, and real-world takeaways designed to help product professionals innovate smarter, while giving you an early look at the value of attending the Summit. Register to attend the sessions that interest you, or join us for the entire series! 

• August 20: Making AI Adoption Stick

• August 25: From Idea to Scale: The Four Leadership Modes That Drive Product Innovation

• August 27: From Contradictions to Breakthrough

The Certificate in Market Research helps you build a strong understanding of market research principles and practices essential to successful product development. Throughout this live virtual masterclass, you’ll learn how to gather and interpret customer and market insights, apply qualitative and quantitative research methods, evaluate customer needs and satisfaction, and use research findings to support smarter product and business decisions. You’ll leave with practical tools, stronger analytical thinking, and the ability to confidently apply market research techniques within your organization.

Sessions are interactive, engaging, and designed for real-time application, with a maximum of 15 participants to ensure meaningful instruction.

The AI Threshold Project

PDMA Welcomes a New Authorized Training Partner

Recent kHub Postings

Just a reminder that kHUB offers many resources that are free and open to the public. Simply sign in with your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more - to explore and gain knowledge on various Product and Innovation topics. 

Some kHUB resources are available exclusively to PDMA members, giving members expanded access to PDMA’s growing library of expert-led content. Become a member today!

In her recent webcast, Risk-Based Product Design: Avoiding the Cost of Hidden Assumptions, Raelin Musuraca of Carnegie Mellon University introduces a risk-based approach to product design that helps teams identify and test the beliefs driving their decisions before committing time and resources. Centered on Assumption Artifacts, a lightweight tool for running fast, behavior-focused experiments, the session highlights how generative AI can be used to surface hidden assumptions, reveal overlooked product risks, and rapidly create and iterate on low-effort tests.

Key Takeaways:

• How to identify hidden assumptions that drive product decisions—and why they are often the greatest source of risk

• A practical method for prioritizing product risk, shifting focus from features and process to what matters most to validate

• How to use Assumption Artifacts to design fast, low-effort experiments that test high-risk beliefs early

• How generative AI can accelerate discovery, helping teams surface blind spots and rapidly create testable artifacts

• A new lens for product development, reframing it as a process of reducing uncertainty rather than following prescribed steps

Learn “all things Summit” as you listen to Chad McAllister interview Summit chairs Spike Ross Corbet and Bill Reid on his Product Mastery Now podcast The go-to conference for product managers. Why attend? Who will you meet? What insights will you take home with you? Don’t miss the podcast. And don’t miss the 2026 Ignite Innovation Summit! October 8 & 9 in Atlanta. 

Every few years, something comes along that people say will change product development forever. But, this time, they might be right. AI is now writing code, generating concepts, running analysis, drafting the business case, and writing PRDs—the very work that used to define new product development and management. So what happens to how we build products? Listen to this podcast (TEI 603: Survive the AI revolution of product management) on Product Mastery Now with Chad McAllister and Dr. Robert Cooper. Dr. Cooper has spent four decades studying what actually drives new product success. He discovered the Stage-Gate process, and he’s been called the world’s top innovation management scholar. He is the keynote speaker at PDMA's Ignite Innovation Summit Oct 8-9 in Atlanta, GA. This podcast gives a preview of that thinking—how AI is reshaping the way products are conceived, developed, and launched.  

How do we relate the great content and insights from the past few years to looking ahead?

Jay Nakagawa of Dell Technologies and Bill Reid of Boulder Imaging will be featured as workshop leaders at PDMA’s Ignite Innovation Summit October 9 at the Courtland Grand Hotel in Atlanta, GA. Join us to hear directly from these experts on “From Trade-Offs to Breakthroughs: How TRIZ, Jobs-to-Be-Done (JTBD), and GenAI Turn Constraints into Competitive Advantage”. In 2024, Jay shared “Defining a Winning Strategy” at PDMA’s Inspire Innovation Conference. He also led the War Games Workshop at PDMA’s Ignite Innovation Summit in 2025. Both Jay and Bill have contributed several articles, webcasts, and recommended books available as kHUB content.

kHUB Most Popular Content:

See what your competitors and peers have viewed in kHUB recently. The following content is among the most accessed last month:

• Material Selection and Requirements in Product Design 

• The AI Threshold Project

• Explore the Space of Possible…It Is Not Predefined

• Managed Instability:  Product Innovation in a “Never Normal” World

• AI-Powered Stage Gate

• Developing a Product Innovation Strategy 

• “China Speed”: Accelerated Product Development the Chinese Way

• Stage-Gate Agentic: The Coming Revolution in the New Product Process

• How Do You Develop an Innovation Culture?
  

• Adopting Artificial Intelligence for New Product Development:  The RAPID process

• Building Sustainability into Your Product Innovation Process

• Can AI Engines Make All the Decisions?

• Using AI to Accelerate Innovation

  
  

Along with these still-popular classics

• Find Pearls and Drive More Innovation in Your Portfolio

• Steve Jobs: A Product Developer’s Perspective
  

• The Best vs The Rest: How Do Your NPD Practices Measure Up?
  

• From Concept to Market: Inside Food Product Development

• Deliberate Differentiation

• Introduction to Exploratory Product Development

  
  

Do you have content to contribute? Email it to khub@pdma.org. Visit the home page of PDMA’s kHUB.

Welcome, New Members

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