PDMA Connections - August 2022

Register Today!
Do a Google search on Product Health and you get articles covering everything from Daily Active users, Net Promoter Score, Customer Lifetime Value, Sessions per User, and many more topics. What happens if you are not a software product manager? Do these themes fit, and how do you choose what to prioritize?

Product Health is not just a laundry list of metrics to look at occasionally, it’s a way of steering your product’s holistic success.

In this session, we will discuss:

The rationale for monitoring your product’s health
How to think about the appropriate metrics for your product
How to use those metrics to make product tradeoffs and decisions

2022 PDMA Inspire Innovation Conference and JPIM Research Forum

Explore all of the best strategies for improving your new product innovations.

Our 2022 conference features a new format to optimize your value. In addition to traditional sessions such as inspirational keynotes and educational breakouts, take a deep dive into several key innovation areas through half-day intensive workshops. It's all included in the cost of your ticket!

Build your skills along with your own personal innovation community through our open and friendly networking. Check out our schedule of incredible sessions.

Why Attend?

4 FULL DAYS of insights, training, and networking!
Live sessions include keynote, research paper presentations, in-depth workshops, and Brains-On Interactive sessions to help you unpack and apply all of the great content to your business!
Network and mingle with speakers, attendees, and product leaders!
Meet up with subject matter experts for small group roundtable dinner conversations!
Reports, session summaries, and speaker presentations available for download.

Conference Sponsorship Opportunities

We are excited to be face-to-face once again to connect the industry's top decision makers, key prospects, and industry innovators from the largest product development brands around the globe.

Sponsoring this PDMA conference is your opportunity to reach this key audience, who are eager to learn more about cutting-edge products and services in the product development industry. Your presence as a sponsor is the perfect way to demonstrate your support for the goals of PDMA as well as your unique value proposition.

Ludwig Bstieler is a Professor and Chair of Marketing at the Paul College of Business and Economics at the University of New Hampshire. His general expertise is in marketing strategy and product innovation. He studies the design and marketing of new products with a particular emphasis on the influence of close buyer-supplier collaboration on product development. His research interests include the formation of trust in such ventures and, more specifically, how governance mechanisms facilitate or hinder successful collaborative new product development. At Paul College, he currently teaches graduate courses in New Product Development and Marketing Research.

Prior to joining the Paul College of Business and Economics, Professor Bstieler was Assistant Professor of Marketing at the University of Innsbruck, Austria, and held visiting positions at MIT's Sloan School of Management, the Michael DeGroote School of Business at McMaster University in Canada, and the European School of Management (ESCP Europe) in Paris.

PDMA’s kHUB is organized into seven sections following the PDMA Body of Knowledge framework. Content and resources are classified into one or more of the following sections: Strategy, Portfolio Management, Product Innovation Process, Product Design & Development Tools, Market Research in Product Innovation, Culture, Teams & Leadership, and Product Innovation Management.

As the world's foremost professional association for product management, development, and innovation professionals (practitioners, academics, and service providers), our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development, and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Our kHUB site houses a multitude of articles, blog posts, webcasts, whitepapers, and links to additional resources such as recommended books, podcasts, and blogs. Access and search for the resources that can lend insight for you and your organization from thought leaders in product development and product management.

KHUB most popular articles:

Among the most read kHUB content last month are these classic articles: Integrated Product Portfolio and Project Management: The Art of New Product Demand Planning, Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms, and A Framework for Understanding Emerging Consumer Needs. How might these (or other kHUB) articles help your organization win in your product space?

New kHUB Posts
How does combining the Jobs-To-Be-Done and Journey Mapping frameworks help you build a more comprehensive innovation strategy?

Watch Steve Hansen, Phase 5 partner, show how these frameworks and Customer Centricity help your organization win in the new competitive business battlefield in this month’s PDMA Webcast. Combining Jobs-To-Be-Done and Journey Mapping: An Innovative Approach to Innovation. You can access it through kHUB here.

kHUB links to JPIM’s Academic articles! This allows you to access the abstracts and practitioner points on kHUB before delving into the full article in JPIM.

We’ve recently added the following JPIM article to the Portfolio Management section of kHUB:
How Can Platforms Decrease Their Dependence on Traditional Indirect Network Effects? Innovating Using Platform Envelopment.

Links to new blogs have been added to kHUB’s additional resources! Follow this blog series from LA New Product Development Team where they share practical tips and hands-on experience, as well as the stories of their customers. And check out the other podcasts and blogs the kHUB curators recommend.

Now Open: Call for Nominations for the 2023 PDMA International Board of Directors

The call for nominations for the 2023 PDMA Board of Directors is now open. Are you or a fellow PDMA member seeking a rewarding leadership role in this growing profession? Submit a nomination today! Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members. Self-nominations are accepted and encouraged.

The members of the PDMA Board of Directors are the stewards of the Association and are responsible for reflecting the views and interests of all our members. The Board also provides leadership, a shared vision, and a sense of mission for the association and is responsible for the fiscal health of the PDMA.

An ideal candidate for the board will display the following characteristics and attributes:

Proven performance – a solid track record of contributing to the success of programs, events, or projects

Commitment – a demonstrated commitment to the organization and its mission and goals

Time to serve – participating fully in association activities and meetings including monthly video board meetings for 1-2 hours and time between Board meetings for project work and possibly service on a committee
Understanding of teamwork – well-developed interpersonal and communication skills are essential to effective teamwork
Sound judgment and integrity – the ability to make tough decisions
Communication and “teaching” skills – an enthusiastic willingness to serve as a mentor and teacher to future leaders
Ability to subordinate special interests – able to put the greater good ahead of one’s own personal or constituent interests
Strategic thinkers – intuitive and interpretive skills; the ability to see the big picture

To review the board member position description and complete the candidate recommendation form, click here. Please note that the deadline for nominations is September 1, 2022. Board terms start January 1, 2023.

For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at eewald@pdma.org.

PAKISTAN
Design Thinking
23 August 2022
9 am–5 pm PKT (GMT +5)
Location: University of Central Punjab, Johar Town, Lahore, Pakistan
Learn more and register

PITTSBURGH

2022 Fall Body of Knowledge Training
August 23–October 11, 2022 (every Tuesday)
6–8 pm EDT(GMT -4)
Location: Beyond the Table Research
Learn more and register

ST. LOUIS
Comparing Product Launch in Different Industries: A Panel Discussion
September 13, 2022
4:30–6 pm CDT (GMT -5)
Location: Virtual
Learn more and register

PITTSBURGH
Innovation Magic —
Creativity in a Hybrid World
September 13, 2022
6–7 pm EDT (GMT -4)
Location: Virtual
Learn more and register

Learn the basics of project management with KICKOFF™, a 45-minute digital course. Work faster with easy-to-use templates, master key terms, and launch projects with confidence and success.

PDMA is pleased to offer our members with exclusive access to Project Management Institute’s KICKOFF! KICKOFF is a 45-minute digital course and tool kit that guides you through the basic concepts of project management. The course is self-paced and it gives you the tips and tricks to manage your projects effectively. To access your free version of KICKOFF, please click here.

PDMA and PMI are alliances working together towards a successful and strong relationship as our industries grow with synergy.

Congratulations to all 74 students representing 13 universities and 20 teams from 6 countries that submitted their understanding of product development to compete for prize monies by submitting a product, service, or software idea and detailing the unique value proposition, evidence of demand, and mockup or embodiment of that product. Preliminary judging is complete.

Counting Assistant from Duke University, USA, NanoAid from ENOVA Calgary, Canada, and Solar Mineralis from University of Tulsa, USA will present at PDMA’s Inspire Innovation Conference and Research Forum November 13 in Orlando to determine the 1st, 2nd and 3rd place prize money and bragging rights.

Learn more about the Global Student Innovation Challenge.