The Certificate in Innovation Strategy helps you build a strong understanding of strategic principles in business and innovation. Throughout this live virtual masterclass, you’ll learn how to assess the internal and external business environment to identify innovation opportunities with confidence, develop strategies that drive long-term success, and to align innovation efforts with organizational goals. You’ll leave with practical tools, clearer strategic thinking, and the ability to make smarter decisions that move your organization forward.

Sessions are interactive, engaging, and designed for real-time application, with a maximum of 15 participants to ensure meaningful instruction.

PDMA recently concluded a comprehensive Job Task Analysis (JTA) to ensure our programs remain aligned with the realities of today’s product development, product management, and innovation roles. This effort was made possible by the dedication of our global community: hundreds of professionals who completed the survey and a dedicated panel of expert volunteers who met in person in Chicago in August to define the critical job tasks that formed the foundation of the survey. Following survey completion, PDMA convened a reconciliation meeting to validate results and address feedback, and we are now in the final stage of formalizing the outcomes. This work reinforces PDMA’s role as a thought leader, using rigorous, data-driven insights to continuously evolve our certifications and professional development offerings. We extend our sincere thanks to everyone who contributed their time and expertise to advancing the profession.