Luigi M. De Luca is Professor of Marketing and Innovation at Cardiff University Business School, where he also serves as Associate Dean for Doctoral Studies and Director of the PhD Programme. Luigi received a PhD in Business Administration and Management from Bocconi University (Italy). Prior to joining Cardiff University, he was Lecturer (Assistant Professor) at Aston Business School and visiting doctoral student at Hong Kong City University and CEIBS.

Luigi’s research, teaching, and executive education focus on the strategic and organizational antecedents, consequences, and contingencies of digital transformation — in particular, the links among digital technologies, marketing, innovation, and organizational culture. Over his career, Luigi has taught marketing and innovation courses at the undergraduate, postgraduate, executive, and doctoral level. He has supervised and examined MBA, EMBA, PhD and DBA students in UK and internationally.

Luigi serves on the editorial boards of Journal of Product Innovation Management (since 2014), Industrial Marketing Management, and Journal of Strategic Marketing, among others. He has published in the top academic journals in marketing and innovation, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Research Policy, Journal of Service Research, British Journal of Management, Industrial Marketing Management, and Journal of Business Research, among others.

He joined PDMA for the first time in 2006 and is currently a member of the PDMA Academic Committee. In 2014, he won the Thomas P. Hustad Best Paper Award from JPIM; in 2019 he was the co-chair (with Prof. Gina O’Connor) of the JPIM-PDMA Research Forum held in Orlando, FL.

Luigi has a strong track record of initiating and delivering collaborative projects between industry and academia, including three flagship Knowledge Transfer Partnerships (KTPs) funded by Innovate UK, on new product development (with BrikFab Ltd), data science innovation (with Centrica Plc) and machine learning in marketing (with ActiveQuote Ltd).

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Links to a new Podcast series have been added to kHUB’s additional resources!  Follow this Health Network focused Podcast series: A Sherpa’s Guide to Innovation. The “Sherpas” conduct spirited conversations and tell compelling stories to guide you along your innovation expedition. Get your gear ready! Learn about Business Model Innovation, Human-Centered Design and Strategic Partnerships, while sharing a better understanding and application of innovation theories, methods and tools. And check out the other podcasts and blogs the kHUB curators recommend.

kHUB links to JPIM’s Academic articles! This allows you to access the abstracts and practitioner points on kHUB before delving into the full article in JPIM.

We’ve been catching up on posting some older JPIM articles and recently added the following to the Product Design & Development Tools section of kHUB: Design Thinking as Sensemaking: Developing a Pragmatist Theory of Practice to (Re)introduce Sensibility. This JPIM article and 6 others from November 2021 through January 2022 related to design thinking are now all easily accessed via kHUB.

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