PDMA Connections - March 2022

Nominations Are Open for Outstanding Corporate Innovator Award

Join an elite group of global corporations that are past recipients of PDMA's Outstanding Corporate Innovator (OCI) Award. For 35 years, PDMA's OCI Award has been the premier honor recognizing sustained and quantifiable innovation success. Winners reflect diversity in industry and size.

Watch: 3M & Why OCI Was Valuable to Their Company

The award selection process provides an excellent mechanism for identifying companies that create and capture long-term value through product and service innovation. As a global award, companies around the world are eligible. Nominate your own company or one you admire. If you nominate another company, please be sure to let them know they are being nominated and provide a contact for the company.

Don't wait—applications are due April 4!

SUBMIT A NOMINATION

Join Us for the PDMA April Webcast: The Design & Innovation Strategy Behind Hyundai’s Walking Car Concepts

Speaker: David Byron, Sundberg-Ferar Product Innovation Studio
Thursday, April 21, 2022 | 11 a.m. CDT/12 p.m. EDT (GMT -5)

In this webinar, David Byron of Sundberg-Ferar discusses the proprietary innovation techniques and design process behind the walking car concepts that took the world by storm at CES 2019 and again in February 2021. He also outlines how Sundberg-Ferar helped Hyundai develop these concepts and how you can apply these innovative strategies and design methods to boost your portfolio, enrich the creativity of your team, and generate business growth.

»» Learn more and register today

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.

PDMA SPARK (Stimulate Projects and Research Know-How) Program
Are you interested in sharing your research in the area of innovation with peers and experienced scholars through a dedicated community? Are you interested in networking and learning with early-career scholars from all around the world, and creating a community of innovation scholars? We invite you to join our PDMA SPARK program, which is designed and administered by early-career scholars for early-career scholars. Through the SPARK initiative, we are committed to creating continuous opportunities by organizing various events and forums to promote research, networking, and peer support for researchers worldwide.

Submit your research to the PDMA SPARK (Stimulate Projects and Research Know-How) Program. Please send your submissions to spark@pdma.org by March 31, 2022 to be considered for the SPARK seminar on May 13, 2022.

Learn more about the SPARK Program here: https://www.pdma.org/page/spark

The deadline to submit for the PDMAGSIC2022 is June 30, 2022. Check out all the details here

Who

Students currently enrolled full-time at a university academic program either in an undergraduate or graduate level (at the time the work for the submission was developed).

What

A submission of an original concept for a product, service, software, or a combination of the three, detailing the unique value proposition, evidence of demand, and mock-up or embodiment of the concept.

Where and When

Submission deadline for the PDMAGSIC2022: June 30, 2022
Submit here: Online portal
Presentation by finalist teams as part of PDMA 2022 Annual Conference November 12-15, in Orlando.

Several Local PDMA Chapters are also in the midst of their University Student Competitions:

Carolinas Chapter’s final date for submissions is March 25.
White Space Challenge in Chicago is underway now.

Guest contributor Jan van den Ende’s “When to Apply Design Thinking and Lean Innovation” was recently added to the Product Innovation Process section of kHUB. You might be interested in some kHUB content with a related topic: “Harnessing the Power of Product Thinking” webcast by David Boni.

Insight from PDMA’s Virtual Innovators Conference speaker Alan Cucknell is shared in this recent kHUB article “From Atoms to Bits: Digital Transformation for Physical Incumbents”. Mr. Cucknell discusses how physical product companies should approach connected product innovation, with a practical step-by-step guide. This article is a must for any company looking to grow through connected products in the future.

kHUB's most popular articles:
Among the top 5 most-read articles last month: Four Steps to Product Management Excellence for B2B Companies and Products Deliver Strategy! What insight might you glean from kHUB content for your organization and your specific role?

Did you know kHUB links to JPIM’s Academic articles? We’ve recently added the following JPIM articles to our Strategy section of kHUB: Atypical Package Design and Product Category Prestige and to our Culture Teams and Leadership section of kHUB: The Effects of University–Industry Collaboration in Preclinical Research on Pharmaceutical Firms’ R&D Performance: Absorptive Capacity’s Role

PITTSBURGH
2022 Spring Body of Knowledge Training
March 22, 2022
5:30–8 p.m. EDT(GMT -5)
March 29–May 10
6–8 p.m. EDT(GMT -5)
Learn more and register

NETHERLANDS
Online Innovation
23 March 2022
5:30–6:30 p.m. CET (GMT +2)
Learn more and register

PITTSBURGH
Winter Social 2022
March 24, 2022
6–8 p.m. EDT (GMT -5)
Learn more and register

DACH
Boosting Organizational Value via Portfolio Management
28 March 2022
14:00–15:00 CET (GMT +1)
Learn more and register

MINNESOTA
Boosting Organizational Value via Portfolio Management
April 20, 2022
5:30–7 p.m. CDT (GMT -5)
Learn more and register

CAROLINAS
Student Project Competition Panel
April 26, 2022
12–1 p.m. EDT (GMT -5)
Learn more and register

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in February 2022. We look forward to working with you!

Professional Members

Or Azarzar
Joshua Christley
Este Crespo
Alicia Curran
Roxana Moolla
Meng Nan Wang
Lorraine Niba
Kitty Rich
Jude Sathyan
Shay Sharma
Nick Strehle
Chuan-Fu Su
Can Taner
Brian Witt
Naveed Zafar

Academic Member
Pierre Volle

Student Members

Tamta Deisadze
Sunny Garg
Gerardo Gusmao
Lloyd Melnick
Shreeya Sharma
Arun Thomas
Elliot Werner