PDMA Connections - October 2022

2022 PDMA Inspire Innovation Conference and JPIM Research Forum

Our 2022 conference features a new format to optimize your value. In addition to traditional sessions such as inspirational keynotes and educational breakouts, take a deep dive into several key innovation areas through half-day intensive workshops. It's all included in the cost of your ticket!

Why Attend?

4 FULL DAYS of insights, training and networking!
Live sessions include keynote, research paper presentations, in-depth workshops, and Brains-On Interactive sessions to help you unpack and apply all of the great content to your business!
Network and mingle with speakers, attendees, and product leaders!
Meet up with subject matter experts for small group roundtable dinner conversations!
Reports, session summaries, and speaker presentations available for download.

What's on the Agenda?
Saturday — JPIM Research Forum and Awards
Sunday — Joint sessions combining the JPIM Research Forum and Inspire Innovation Conference with Keynotes and Breakouts, BoK Professional Development, and Inspire Innovation Conference ½ day Workshop Sessions
Monday — Inspire Innovation Conference with Keynotes, Breakouts, and BoK Professional Development, with an optional add-on excursion to Epcot
Tuesday — Inspire Innovation Conference with Keynotes, Breakouts, and BoK Professional Development, and Inspire Innovation Conference ½ day Workshop Sessions

You have the option to attend everything or to select what works best for you!

Join Us Next Week, on October 27, 2022
11am-12pm CDT

Presented by Richard Perez, Basadur Applied Innovation, VP Corporate Architecture

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.

Session Description:

One-hour case study with overview of Procter & Gamble’s GYM Innovation Capability/Facility (Curated for Non-P&G Audience). Learn insights on the establishment and operation of the GYM through 5 Elements of:

Physical Venue/Studios,
Operations Team Structure,
Key Innovation Tools,
Innovation Coach/Facilitator Network, and
Management Structure.

These elements worked in synergy to create and maintain a thriving innovation engine for a decade of growth (2010-2020) at 30% yearly volume growth, 95% GYM user net promoter score and a team productivity benefit of $100 million/year! The Basadur Innovation Style Scatterbrains Profile will be showcased as an example of a valuable innovation tool driving teams to find innovation by thinking differently.

Greg Coticchia is an award-winning entrepreneur, business leader, professor, and author, with over 30 years’ experience in tech products and services. He serves as the President of Sopheon (LON: SPE), a leader in enterprise innovation management software and service.

Prior to Sopheon, he created and launched Carnegie Mellon University’s Master’s Program in Product Management (MSPM), the world’s first product management degree, serving as its founding executive director.

Earlier in his career, Greg was a serial entrepreneur, participating in 14 start-ups (founding four), and participating as an executive in various size organizations, from "$0 Million to over $1 Billion" in revenue. He has raised over $73 Million in venture capital in his career and has actively participated in over 17 mergers and acquisitions. He has served as CEO (four times), President and COO, and has been involved or responsible for the launch of over 100 products and solutions, and several companies.

Greg has served on many boards, both for profit and nonprofit. A graduate of the University of Pittsburgh in Industrial Engineering, where he also received his MBA, he teaches several courses including B2B marketing at the University of Pittsburgh Katz School of Business. He holds certificates in Entrepreneurial Management from Carnegie Mellon University and Professional Coaching from Duquesne University.

Coticchia was named as a finalist three times for the Ernst and Young Entrepreneur of the Year Award and for the Tech 50 CEO of the Year. He was also named a 2006 Distinguished Graduate of the University of Pittsburgh (Katz). His book, Start Your Startup Right is available on Amazon.

kHUB Access
Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more — check it out today and explore and gain knowledge on various product and innovation topics.

Do you have content to contribute?
Email it to khub@pdma.org. To join our online discussions, visit the PDMA Community and the PDMA kHUB.

kHUB's Most Popular Articles:

See what your competitors and peers have been accessing in kHUB recently.

Some of the most read kHUB content last month:

How might these (or other) kHUB articles help your organization win in your product space?

New kHUB Content

kHUB links to JPIM’s Academic articles! This allows you to access the abstracts and practitioner points on kHUB before delving into the full article in JPIM.

We’ve been catching up on posting some JPIM articles and recently added the following to the Culture, Teams & Leadership section of kHUB:

Guest Contributor and author Bob Webber is writing a series of articles highlighting Agile/Scrum as it relates to the business of software development. Check out his first two viewpoint blogs in kHUB’s Product Innovation Process section: Why the Business Needs Predictability from Agile and Save Agile - Stop Waterfall Planning.

Podcast Host Steven Haines interviews Rasha Hasaneen, Executive Director for Healthy and Spaces at Trane Technologies. They discuss the creative thinking that emerges when diverse backgrounds experiences, and schools of thought are leveraged to recognize and solve customer problems in unique ways. This month’s featured podcast The Critical Intersection of Diversity and Innovation is posted in kHUB’s Product Innovation Management section.

Links to New Podcasts have been added to kHUB’s additional resources tab! The kHUB Curators continue to search and recommend podcasts of interest to, and appropriate for, you — the PDMA and kHUB audience. Follow the Innovation+ Talks podcast series hosted by Paul Heller of Sopheon, The Product Experience hosted by Lily Smith and Randy Silver from Mind the Product, and The Rocketship — a Podcast for entrepreneurs, product managers and anyone working in tech today.

Check out the other podcasts and blogs the kHUB curators recommend.

In May, 2022, Albert L. Page lost his years-long battle with Parkinson’s Disease, the domain of innovation lost an important researcher, the PDMA lost one of its early members and a former leader responsible for driving the Association forward, and many of us lost a beloved mentor and friend.

Contributions to the Domain of Innovation and New Product Development

Al’s two major research contributions to the domain are in the areas of best practices and success measurement. Each research stream impacted both managerial practice as well as future academic research in the domain.

Al’s 1990 Best Practices study established PDMA as THE global professional Association most able to speak to advancing professional practices in new products management. Al was the sole principal investigator, designing the survey, analyzing the results, and publishing the first PDMA-branded article on the topic (Page, 1993, “Assessing New Product Development Practices and Performance - Establishing Crucial Norms,” Journal of Product Innovation Management, 10:4, 273-290). Al’s research developed a number of critical questions on innovation, which have been asked identically in each subsequent study, providing PDMA with a unique, 32-year longitudinal understanding of the changes in practice and outcomes in new product development.

Al then coauthored two highly impactful studies on measuring success in new product development (Griffin and Page, "An Interim Report on Measuring Product Development Success and Failure," Journal of Product Innovation Management, 10:4, 291-308, September, 1993; and Griffin and Page, “The PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure,” Journal of Product Innovation Management, 13:5, 478-496, November, 1996). This research provided managers of and researchers in new product development a more standardized way to measure success. Previously, firms used very idiosyncratic measures of success. Furthermore, different academics measured success in very different ways, producing incomparable findings across different authors studying the same topics. Importantly, these articles produced recommended success measures at both the project level and the firm or business unit level.

Service and Leadership to PDMA

Al joined PDMA in 1976 and remained a member since then. In addition, he held many service and leadership positions as listed below.

Co-founder, Chicago Chapter, PDMA’s third local chapter
VP Conferences 1984 (and conference chair)
VP Association Development 1985 and 1986
Director 1987, 1988, and 1989
VP Research 1990 and 1991
Chair, PDMA Research Forum 1992
President Elect 1992 and 1993
Co-Chair, PDMA Dissertation Competition 1993
President 1994 and 1995
Chair, PDMA Research Forum 2004
VP Publications 2009–2011

Over the decades of his career, Al Page materially contributed to developing new knowledge in the field of new product development both directly and indirectly. In light of Al Page’s research contributions to the fields of innovation and new product development as well as his decades of service contributions to the PDMA, the Board of Directors of the PDMA elected Al as the 5th Crawford Fellow of Innovation in 2011. It was an honor that was well-deserved.

Beloved Mentor and Friend

From Gloria Barczak, Professor Emeritus, Northeastern University:

In my early years of attending PDMA, Al reached out, introduced himself, and engaged me in conversation. At one point, he invited me to lead a Basics Workshop at one of the PDMA Conferences. I guess I did a good job, because after that he would occasionally invite me to lunch where we discussed my career, among other things. I will always remember Al for being the friendly face at PDMA who I knew I could talk to and learn from.

From Abbie Griffin, Royal L. Garff Presidential Chair of Marketing, Associate Dean of Business Innovation, University of Utah:

When the success measurement research was initiated, I was a very newly minted Assistant Professor. The University of Chicago, where I worked at the time, had no other faculty doing research in the domain of innovation management. Al was the first senior academic outside of my Ph.D. committee members with whom I worked. Even though we were at different universities, Al mentored me and was instrumental in coaching me in how to field research and write manuscripts that were both academically publishable as well as managerially impactful. In addition to working jointly on the success measurement research, Al coached me in fielding the second PDMA best practices survey (which resulted in two highly cited papers in JPIM and a practitioner monograph, which he coauthored). I would not have attained the stature in this field that I have without Al’s tutelage and mentoring.

But even more important than being my mentor, Al was my friend. While we never socialized outside of conferences, meetings, and research projects, he was always a warm greeting, a hug, and a great meal-time companion anytime we were together. He let me know I was cared about as a person in addition to being a researcher. I can only hope he knew how much respect and affection I held for him.

From Tom Hustad, Professor Emeritus, Indiana University:

Al was a true champion for work in our field. He played a critical role in defining and developing programs that formed key parts of the strategic foundation for establishing and extending PDMA’s growth and reputation. He was a trusted advisor and always ready to contribute his energy and ideas, adding his support to extend the work of others to extend our professional knowledge. In those many cases, he acted without expecting explicit recognition, simply doing what he could to help and support others. Al was also a cheerleader, promoting PDMA’s accomplishments in advancing practices in our field. Al was a valued colleague, and we continue to benefit from his many contributions.

From Stephen Melamed, FIDSA, Professor Emeritus, University of Illinois-Chicago:

Like Abbie, I was new to UIC in 2000 when I first met Al, having come to the university from industry. Joined by a third faculty member, Michael J. Scott, the three of us embarked upon a two-year-long journey that would create the first interdisciplinary curriculum for product development and innovation at UIC as well as shape my academic career. Business, engineering and design formed the initial triumvirate of disciplines for this newly minted two semester, year long, sponsored research activity. IPD (Interdisciplinary Product Development) as the course of study became known, was the launching pad for breaking down academic silos within the university, as well as forging partnerships with industry. In later years, other disciplines were added including medicine, public health and computer science. An outgrowth of IPD was the establishment of the UIC Innovation Center, with the three of us as founding faculty members. Al was instrumental in forging a new path of interdisciplinary collaboration at UIC. Al began as my colleague from the College of Business, but became a friend over the many years we worked together. I came to know his wife, Jane, and his family. Al was always generous of spirit and a model of professionalism. I was fortunate that I was able to visit Al at his home after his retirement as his health declined and let him know how much I appreciated the times we shared together.

From Cheryl Nakata, Joseph M. Bryan Distinguished Chair of Innovation, Professor of Marketing, University of North Carolina at Greensboro

I remember meeting Al for the first time when taking his doctoral seminar on new product development and innovation. He set very high standards, requiring students to write several publishable papers during the semester. While a bit intimidating, I learned so much from him and that course, which set me on the path to study and teach the endlessly fascinating subject of innovation (Abbie Griffin also once came to present and discuss her research in that seminar). Several years later, he warmly welcomed me as a new member of the UIC faculty as well as the PDMA community. He was a formative influence in my career, not only because of his scholarship and leadership, but also because of his deep passion and abiding commitment: he never lost his excitement and wonder over innovation, inspiring myself and many others in the PDMA and beyond. I will always be grateful for his generously inviting me to explore and enjoy the grand enterprise of innovation.

From Jelena Spanjol, Professor, Ludwig-Maximilians-Universität (LMU) Munich:

Al was a senior faculty member at the University of Illinois at Chicago (UIC) when I joined the College of Business Administration as an Assistant Professor in 2006. Over the following years, I was fortunate to first accompany Al on the interdisciplinary curriculum he had created with Stephen Melamed (Design) and Michael J. Scott (Engineering) at UIC, and then represent the business discipline in the program and at the UIC Innovation Center. Working with Al and Cheryl Nakata to host the inaugural and second editions of the PDMA Doctoral Consortium at UIC were further highlights of my time in Chicago. Al would be proud to see the PDMA Doctoral Consortium heading into its sixth edition at Syracuse University, having been hosted at multiple universities over the years (including the University of New Hampshire, University of Illinois at Urbana-Champaign, and University of Tennessee Knoxville). Al’s significant contributions to PDMA and UIC remain inspirational to me and many others.

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in September 2022. We look forward to working with you!

Individual Members

Reda Abdelgalil
Mike Bauer
Mauricio Cavalcante
Ryan Cheng
Narender Chinthamu
Hasan Demirkiran
Vipul Gajbhiye
Rafael Gonzalez
Nancy Green
Gerry Messina
Tyler Munhollon
Bertaud Ngomsi
Sophia Roman
Sayantan Roy
Lu Sun
Jessie Thompson
George Tuft

Academic Members
Arlyny Astuti
Priyanka Prima Dewi
Verena Rieger
Hirofumi Tatsumoto
Noegroho Adhi Wicaksono

Student Members
Victoria Berg
Nateethorn Chanprasert
Amelia Dubendorf
Frederik Fänder
Aditi Guruprasad
Sophia Henzler
Jinrun Huang
Paul Lecker
Anne Radunski
Leon Rasztar
Mia Satory
Maura Siess
Brandon Stoddard

Are you looking to become more
involved in PDMA?

We’re looking for you!

We want to expand kHUB’s network of curators/editorial board. PDMA kHUB is the centralized digital content management and access platform for the extensive PDMA Body of Knowledge. The kHUB editorial board is responsible for content aggregation, curation, and creation for the key areas such as Strategy, Portfolio Management, Product Innovation Process, Product Design & Development Tools, Market Research in Product Innovation, Culture, Teams & Leadership, Product Innovation Management.

kHUB offers easy access and brings to life PDMA thought leadership in a way that showcases our unique expertise and enduring impact for product development and innovation management professionals throughout their careers.

Fill out this form and/or contact Sue Burek, kHUB administrator (sburek@pdma.org, 585-314-4611)

PDMA GSIC finalists have been selected and will present their ideas at PDMA’s Inspire Innovation Conference and Research Forum November 13 in Orlando to determine first, second, and third place prize money and bragging rights. Join us to see the presentations, participate in the Q/A, interact with the students, and vote for the team you think should win. Will it be Counting Assistant from Duke University, USA, NanoAid from University of Calgary, Canada, or Solar Mineralis from University of Tulsa, USA? You be the judge!

Congratulations to all 74 students representing 13 universities and 20 teams from 6 countries that submitted their understanding of product development to compete for prize monies by submitting a product/service/software idea and detailing the unique value proposition, evidence of demand, and mock-up or embodiment of that product.