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Sponsor Opportunities Available for the
2022 PDMA Inspire Innovation Conference in Orlando!
PDMA is pleased to announce that our annual conference is back in person this fall. The PDMA Inspire Innovation Conference will be held in Orlando, Florida, taking place November 12–15, 2022.
We are excited to be face-to-face once again to connect the industry's top
decision makers, key prospects, and industry innovators from the largest product development brands around the globe.
Sponsoring this PDMA conference is your
opportunity to reach this key audience, who are eager to learn more about cutting-edge products and services in the product development industry. Your presence as a sponsor is the perfect way to demonstrate your support for the goals of PDMA as well as your unique value proposition.
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PDMA Webcast: How Effective Is Your Product Strategy at Delivering on Business Goals?Featuring Speaker: Maziar Adl, Co-Founder and CTO, Gocious LLC
Thursday, July 21, 2022 | 11 am CDT/12 pm EDT
In this session, Gocious’ CTO and Co-founder, Maziar Adl, will walk through how you can determine whether your product strategy is aligned with your business objectives and customer needs.
Most companies develop product strategies, but are they aligned
to deliver on overall company objectives? How can you even tell if the product strategy is working? Are you able to track ongoing results and measure them back to your product strategy?
Learning Objectives:
- How your business can drive greater business goals by clearly seeing the bigger picture of your long-term plans
- How you can enable your teams to deliver on the company vision
- How you can build your strategic plan using a financial baseline
- How you can align your product strategy with your business
goals
- How you can enable your teams to collaborate more effectively
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.
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Meet Your PDMA Board!
SECRETARY/TREASURER
MARLON HERNANDEZ
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Marlon is an international beverage executive with over 20 years of experience in the CPG industry, holding positions in companies like Molson Coors, Pernod Ricard, Procter & Gamble, and 3M. He has a strong record of unlocking portfolio growth via evolving marketing strategy, accelerating innovation, and creating an environment where others are motivated to do their best.
Marlon is a big fan of the expression "Life begins at the end of your comfort zone." Indeed, during his career, he has had the opportunity to stretch his professional toolbox by leading teams across different commercial functions (operations, marketing, insights, innovation), geographies (US, Canada, & LATAM), and beverages categories (spirits, wine,
beer, ready to drink, and non-alcoholic functional beverages). Currently, he is leading the creation of the long-term innovation pipeline and innovation capability-building efforts of Molson Coors America.
Marlon has an MBA from Instituto de Estudios Superiores de Administración IESA. Additionally, he graduated from Simon Bolivar University in Production Engineering, where he also received his Master's Degree in Statistics. He is bilingual (English and Spanish) and resides in Chicago with his family. Marlon enjoys outdoor activities, traveling with his family, and cooking a paella or any eye-catching TikTok recipe during his free time.
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Check out kHUB
PDMA's Online Content Resource
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KHUB most popular articles:
New kHUB PostsListen! How can you tell an experienced Voice of the Customer practitioner? It’s simple. During an interview, an experienced Voice of the Customer practitioner is listening more than speaking. kHUB Curator Scott Burleson provides more detail in his recent article “The Most Important VOC Skill: Listening”.
Did you know kHUB links to JPIM’s Academic articles? Access the abstracts and practitioner points on kHUB before delving into the full article in JPIM.
We’ve recently added the following JPIM articles to the appropriate sections of kHUB:
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PARTNER OPPORTUNITY
Try PMI’s New Free Course
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Learn the basics of project management with KICKOFF™, a 45-minute digital course. Work faster with easy-to-use templates, master key terms, and launch projects with confidence and success.
PDMA is pleased to offer our members with exclusive access to Project Management Institute’s KICKOFF! KICKOFF is a 45-minute digital course and tool kit that guides you through the basic concepts of project management. The course is self-paced and it gives you the tips and tricks to manage your projects effectively. To access your free version of KICKOFF, please click here.
PDMA and PMI are alliances working together toward a successful and strong relationship as our industries grow with synergy.
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LAST CHANCE
Global Student Innovation Challenge
Powered by PDMA
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The deadline is near! Submissions due June 30, 2022
PDMAGSIC2022 is accepting submissions through June 30, 2022. Check out all the details, view videos of the past winners, and submit your product idea here. Share your innovative
ideas and compete with other global university teams for prize money and the opportunity to present your concept to 100s of professionals and academics at PDMA’s Inspire Innovation conference in Orlando, FL November 12–15.
SUBMIT YOUR PROPOSAL
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DACH
Kunden-zentrierte Strategie-Entwicklung für Produktinnovationen 21 June 2022 17:00–18:00 (MESZ/GMT +1:00)Location: Virtual
Learn more and register
ST. LOUIS
NPD Body of Knowledge Professional Development TrainingJuly 14–August 25, 20226–8 pm CDT(GMT -5)Location: Virtual
Learn more and register
MINNESOTA
Marketing Math 101: The Top Five Marketing Metrics to Track
July 20, 2022
5:30–7 pm CDT(GMT -5)
Location: Virtual
Learn more and register
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JPIM Is Free with PDMA Membership. Access Your Journal Today!
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The JPIM May 2022 issue is now available! Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.
Don't forget to download the JPIM app!JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in May 2022. We look forward to working with you!
Individual MembersJosie Baker
Michael Cappillino
Wei-Hong Chen
Jacob Commodore
Geoffrey Dawson
Art Eckstat
Jerard Francis
Diane Gabrielsen
Serge Gonzalez
Paulette Hill
Colin Jaccino
Eve Lacivita
Sheryl
LaGrange
Janne Lehtonen
Yi Wen Lin
Joe Lipple
David Martinich
Skuntala Ovatlarnporn
Brad Reese
Bradley Rochon
Robyn Wiley
David Windsor
Yuyang Zong
Academic Members
Pamela Armstrong
Timothy Hodge
Student Members
Frederick Bock
Michael Gaussa
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Get NPD Professional Certification
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PDMA congratulates community members who earned their NPD Professional Certification in May 2022!
Jintao Huang
Michal Mroz
Iva Na
Yi-Wen Pao
Gumilang Ramadhani
Dimas Ranggaditya
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STUDENT COMPETITION
Doctoral Dissertation Proposal Competition Powered by PDMA
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Submissions due August 12, 2022, 11:59 p.m. Eastern Daylight Time (UTC-4)
The Product Development and Management Association (PDMA) announces its call for the 2022 Doctoral Dissertation Proposal Competition. The aim of the competition is to support doctoral students to develop original and impactful research on innovation and new product/service development.
SUBMIT YOUR PROPOSAL
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Connect with PDMA on social media
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PDMA, 1601 Utica Ave. S., Minneapolis, MN 55416-3400, United States
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