PDMA Connections - May 2022

PDMA Webcast: Combining Jobs-To-Be-Done and Journey Mapping: An Innovative Approach to Innovation

Featuring Speaker: Steve Hansen, Phase 5

Thursday, June 2, 2022 | 11:00 am CT/12:00 pm ET

In this webcast Steve Hansen, partner at Phase 5 and erstwhile product manager, will demonstrate how combining the Jobs-To-Be-Done and Journey Mapping frameworks helps you build a more comprehensive innovation strategy. Rooted in the belief that Customer Centricity is the new competitive battlefield for businesses, Steve’s presentation will show why and how the two work well together and deliver superior results.

Learning Objectives:

A better understanding of both frameworks applied to innovation and product development
How to practically design research using the hybrid approach
Do’s and don’ts to maximize success

»» Learn more and register today.

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.

2022 JPIM Research Forum — Call for Papers

The 2022 JPIM Annual Research Forum, powered by the Product Development and Management Association (PDMA), seeks various types of conference submissions from scholars from all disciplines who share a common interest in new product development and innovation management. The JPIM Research Forum is part of the PDMA conference and will offer networking opportunities with scholars, practitioners, the JPIM’s Editorial Team, and the PDMA community.

Submission Deadline: June 1, 2022

SUBMIT A PAPER

Susan is an engineer, entrepreneur, educator, and consultant with a passion for products, fascination with technology, and commitment to community that has underscored her 35-year career. As Co-Founder and Managing Partner at MIDIOR, Susan oversees the delivery of professional services and MIDIOR’s operations. For her clients, Susan crosses organizational and cultural boundaries to facilitate a common product and technology perspective, inspire innovative thinking, optimize team output, and improve financial performance. As an educator, Susan served for 18 years as an Executive Professor on the adjunct faculty at Northeastern University’s D’Amore-McKim School of Business, as well as in Northeastern’s Corporate Education programs where she taught graduate courses in entrepreneurship and innovation. Susan is also a frequent guest lecturer and public speaker on the topics of innovation, entrepreneurship, and product organizations.

Susan is active with many non-profits, most often at the intersection of education, entrepreneurship, and marginalized populations. Susan currently serves as the Chair of the Greater Boston Chamber of Commerce Women’s Network Advisory Board and director on the GBCC board, as Director Emeritus and past Board Chair for the Center for Women and Enterprise (CWE), as Trustee and past Board Chair for Schools for Children, as a trustee with the Children’s Trust of Massachusetts, as a Leadership Advisory Board member for EforAll Cape Cod, and as a member of the Susan F. Smith Center for Women’s Cancers Executive Council. Susan puts considerable energy into advancing the domains within which she works, lifting up women in business and STEM, supporting small businesses and investing her time to nurture and support the disciplines aligned with her work. Susan currently serves as a director (2nd tour) and Vice Chair on the board of the Product Development & Management Association (PDMA), is a founding member of WPI’s Women’s Impact Network (WIN) and an advisor and mentor to many entrepreneurs and former students. In the past, Susan has served as a trustee and volunteer with organizations including The Possible Zone, Belmont Day School and WPI’s Collaborative for Entrepreneurship and Innovation to name a few.

Susan has been acknowledged for her contributions with multiple awards including, in 2017, the Center for Women and Enterprise Advocate of the Year award and in 2016, the prestigious Pinnacle Award for Achievement in Entrepreneurship from the Greater Boston Chamber of Commerce. In 2004, Susan was named one of the Boston Business Journal’s “40 under 40” and in 2001, received WPI’s Ichabod Washburn Young Alumni Award for Professional Achievement.

Prior to founding MIDIOR, Susan held founding, executive, product management and engineering roles for MODA Systems, IDEAssociates, Alcatel and Sprague Electric Company. Susan holds a BSEE degree from Worcester Polytechnic Institute (WPI) and an MBA from Bayes Business School (formerly Cass) in London, England. When not supporting a MIDIOR client or lending a hand at a non-profit, Susan can be found enjoying the outdoors, exercising, supporting her family or in her kitchen, curating, testing, and optimizing recipes.

New kHUB Posts
After a healthy qualitative research phase, uncovering a large set of needs, and a subsequent quantitative phase, prioritizing those needs, your organization should have the data to create a needs-based segmentation. Read more in kHUB’s recent article by kHUB Curator Scott Burleson: VOC Research Should Drive Segmentation.

Access the recording of last month’s webcast in kHUB’s Strategy section - The Design & Innovation Strategy Behind Hyundai’s Walking Car Concepts to gain insight from how Sundberg-Ferar’s innovation techniques and design process and apply them to boost your portfolio, enrich the creativity of your team, and generate business growth.

Has your product development organization considered the cybersecurity risks affecting your success rate? One area to consider adding is a cybersecurity strategy - a high-level plan for how an organization will secure its business, protect its assets and data, and minimize its risks. Read more in kHUB’s recent article by kHUB Curator Rose Klimovich: Cybersecurity as Part of Your Product Development Strategy.

Join our alliance with Project Management Institute (PMI), on June 9 for their award-winning digital event — Virtual Experience Series, this year called Reunite & Reemerge Together — Global Gathering of Project Pros and Changemakers!

At the June Virtual Event Series (VES) you will be able to hear from 30 featured speakers of all industries, connect with 100,000 professionals from around the world, attend valuable working/learning sessions, and obtain helpful resources.

The best part? You pick your own adventure by choosing the sessions that best fit your needs. So get ready to learn, explore and celebrate! Spend your time at the sessions that benefit you the most, the choice is YOURS. Find session descriptions and more information here: https://na.eventscloud.com/website/35884/home/

As PDMA is an alliance member of the Coalition of Associations, PMI is offering our community a special 20% off discount to register for the June Virtual Event Series. We hope you take advantage of this fantastic offer to learn more about our partnerships and to gain new knowledge and opportunities for your career path.

To register with your discount code for the PMI June Virtual Experience Series visit the link below: https://na.eventscloud.com/website/35884/registration/

Discount Registration Code: COA1B

CAROLINAS
Projects Deliver Products, Products Deliver Strategy
June 14, 2022
12 pm–1 pm EDT(GMT -5)
Location: Virtual
Learn more and register

ST. LOUIS
What’s in a name? Product Owner vs Product Manager
June 14, 2022
4:30 pm–6 pm CDT(GMT -6)
Location: Virtual
Learn more and register

ST. LOUIS
Release Isn't Launch
July 12, 2022
4:30 pm–6 pm CDT(GMT -6)
Location: Virtual
Learn more and register

ST. LOUIS
A Product Owner’s Journey from Scribe to Entrepreneur
August 9, 2022
4:30 pm–6 pm CDT(GMT -6)
Location: Virtual
Learn more and register

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in April 2022. We look forward to working with you!

Individual Members

Kelli Betsinger
Erika Budorick
Hsiao Chen
Robet Coenen
Nicholas Daddabbo
Jegadish Dhanapalan
Adam Ewbank
Stacia Forsnot
Angela Frantz
Erika Green
Melody Hazen
Gleb Karapish
Ulrike Laubner-Kelleher
Lim Liang
David Mattatia
Leslie McKay
Daniel Paris
Tomas Prieto
Alicia Ross
Jes Smith
Cristne Underwood
Stephen Whyte
Elizabeth Wolmarans

Corporate Member
Dana Goski

Academic Members
Vishnu Charan Kuduva Janarthanan
Peiwen Xiao

Student Members
Shina Kelani
Andre Umali

PDMA Carolinas chapter has broadcast the winning entries from their local student competition.

We were extremely impressed with the innovative ideas, understanding of the markets and finances for each of these teams. Congratulations to Graduate Level Teams “Count Companions” of Duke University and “InteLock” from North Carolina State University. And Undergraduate Teams “CatheSure” from Clemson University, “Don’t Fear the Smear” from UNC at Chapel Hill and “EZDrainz” from Duke University.

PDMA’s Global Student Innovation Challenge 2022 (GSIC2022) is now open and accepting submissions through June 30, 2022. Check out all the details and submit your product idea here.