Participate in the 2021 New Product Development Best Practices research today!
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The Product Development and Management Association (PDMA) is excited to announce the next generation the global Best Practices Research! This research is critically important, but will only be successful with your help.
Participate in the online survey here!
Thank you in advance for your time and careful efforts in completing this survey.
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Share Your Innovation Journey & Achievements from New Product Development
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Nominations are open for Outstanding Corporate Innovator Award
Join a prestigious list of corporations that are recipients of PDMA's Outstanding Corporate Innovator (OCI) Award. For 34 years, PDMA's exclusive OCI Award has been the premier honor for industry innovators.
The award selection process provides an excellent mechanism for identifying companies that create and capture long-term value through product and service innovation. As a global award, companies around the world are eligible. Nominate your own company or one you admire. If you nominate another company, please be sure to let them know they are being nominated and provide a contact for the company.
OCI Award Criteria and Qualifications:
- 5 years of sustained success launching new products or services.
- Significant company growth from new products or services.
- Well defined new product development practices and processes.
- Distinctive innovative characteristics and intangibles.
Companies that participate in the OCI Award program benefit from receiving expert external feedback on their innovation practices and results. Winners are recognized globally and can use this recognition to motivate and reward their organizations. Firms that meet the above criteria, regardless of size or industry, are candidates.
The deadline to submit is March 8, 2021.
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March 11 & 18, 2021
8:30 AM – 12:00 PM (U.S. Eastern/GMT -5:00)
This workshop explores how strategy and business models intertwine to shape the nature and success of a business. Both aspects will be illuminated from various perspectives, e.g., corporate and entrepreneurial, for-profit and not-for-profit, products and services.
Tools and methods will be introduced that allow a business to better understand and define itself and recognize its position in the market environment. This heightened understanding allows the business to make informed decisions on how to deliver the expected value to customers and stakeholders and differentiate itself from competition.
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March 17 & 24, 2021
11:00 AM – 3:00 PM (U.S. Eastern/GMT -5:00)
Will your portfolio drive the growth your company needs? It is a common fallacy that a portfolio of safe reliable projects will deliver safe reliable results. Often a portfolio with risky uncertain projects is actually the safer bet to meet growth goals.
The rubber meets the road on connecting strategy to action at the portfolio. Here you really decide where and how much to invest. Here you resolve conflict among competing organizations or objectives. Here you must confront the often-ugly gap between strategic ambition and the reality of the current proposals. What to cut, what to prioritize, how to deliver?
Great portfolio results require good governance, good project management and good choices. The good choices – the “What” of portfolio management is often neglected or overlooked. Indeed, the best practices of Strategic Portfolio management are often undermined by the best practices of the other areas.
This course focuses on Strategic Portfolio Management. Take it to learn how to evaluate projects to a common standard, to juggle choices across competing areas, resolve conflict and ultimately power your company to meet its growth goals.
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PDMA Webcast: When You Built It, But They Didn't Come - Improving Your Product Messaging
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When:
Thursday, March 18, 2021
11 AM CT / 12 PM ET
PDH Credit: 1
Description
A lot of B2B companies have great products, but unfortunately, a lot of companies also struggle to effectively communicate the value of their products - or worst, they sound like everyone else. For some, great product messaging and positioning may seem elusive, however, this session will demonstrate that messaging and positioning is actually a science, not an art. Attendees will learn about common messaging and positioning mistakes, how to fix them, and tips for developing strong messaging and positioning to help your product stand out.
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PDMA Webcast: Turning the Titanic: Charting a New Course for Your Troubled Project
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When:
Thursday, April 15, 2021
1 PM CT / 2 PM ET
PDH Credit: 1
Description
One of the most expensive situations organizations face are failing projects. Understanding techniques to get an off-course project headed the right direction is critical before it adversely impacts the expected outcomes. In this energetic session, Jana teaches valuable critical-thinking and problem-assessment skills, as well as techniques to build executable strategies that allow an organization to course-correct before it’s too late.
Attendees will learn:
- The best way to communicate with frustrated stakeholders and sponsors.
- Effective questioning to find the true problem areas.
- How to be a champion for your project and team, revitalizing their resolve.
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The GSIC is a competition organized by the Product Development and Management Association to showcase student entrepreneurs in their quest of putting theories and concepts into practice.
Student teams that develop original concepts for a product, service, software, or a combination of the three, submit details about their business model, solution concept, and unique value proposition. Students are welcome to expand on academic work for their theses or capstone projects as the basis of their entry.
Finalist teams may be paired with industry mentors through PDMA. Finalist teams are encouraged to present their concepts, prototypes and mockups at PDMA’s Annual Competitive Edge Conference. The presentation portion provides students the opportunity to demonstrate their product development skills to an audience of industry practitioners, service providers and academics in innovation, product management and product development.
Please visit the website PDMA Global Student Innovation Challenge for details on key dates, eligibility, rewards, and other pertinent information.
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Check out kHUB - PDMA's Online Content Resource
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PDMA’s local chapters are regularly producing exceptional content. We’ve been posting the recordings on kHUB’s section entitled Local Chapter Content on Demand. You can access offerings from Egypt, New Zealand, Peru, Mexico, Netherlands as well as Pittsburgh, Minnesota, Carolinas, Atlanta and Pittsburgh in the US.
kHUB is organized into seven sections following the PDMA Body of Knowledge framework. Content and resources are classified into one or more of the following sections: Strategy, Portfolio Management, Product Innovation Process, Product Design & Development Tools, Market Research in Product Innovation, Culture, Teams & Leadership, and Product Innovation Management - plus an additional section Innovators Respond to World Events-a section where we post content related to crises, world events and social justice.
As the world's foremost professional association for product management, development, and innovation professionals: practitioners, academics and service providers, our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.
Login to access the full content and community discussions.
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ATLANTA & PHILADELPHIA
PDMA Atlanta & Philadelphia: Weaving Intellectual Property Strategies into PLM
February 26, 2021
11:00 am – 12:00 pm (EST)
Virtual
PDH Credit: 1
Learn More
ST. LOUIS
PDMA St. Louis: How to use behavioral economics to design products that change behavior (for good)
March 9, 2021
4:30 pm – 5:45 pm (EST)
Virtual
PDH Credit: 1
Learn More
PITTSBURGH
PDMA Pittsburgh: Back to Basics - VOC
March 10, 2021
5:00 pm - 8:00 pm (EST)
Virtual
PDH Credit: 1
Learn More
CAROLINAS
PDMA Carolinas: Mentorship as a Culture & Leadership Development Strategy
March 16, 2021
12:00 pm – 1:00 pm (EST)
Virtual
PDH Credit: 1
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Announcing Innovate Carolina 2021
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The Carolinas PDMA chapter is planning its 12th Annual Innovation Conference, a virtual event on April 22nd and April 23rd. This year’s theme: Capturing the silver lining – delivering opportunities from disruption.
Clearly, COVID-19 has been a significant business disruption, however this conference is not focused on COVID-19, but on the idea that businesses must be more prepared to face recurring disruptions and learn to innovate during and after significant disruptions.
When we consider how many new businesses (and business models) were spawned from previous downturns (Airbnb and Uber are two examples from the last downturn), it's evident that disruptions offer an opportunity to innovate.
Access the Innovate Carolina website for more information. Registration coming soon.
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JPIM Is Free with PDMA Membership. Access Your Journal Today!
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The JPIM January 2021 issue is now available! Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here .
Don't forget to download the JPIM app!
JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
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Get NPD Professional Certification
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Congratulations on Your NPD Professional Certification!
PDMA congratulates community member who earned their NPD Professional Certification in January 2021!
New NPD Professionals:
Dan Bevan
Arthi Clement
Faizal Fitri
Matt Frankenbery
Ping-Feng Lee
Noah McClain
Szabina Pal
Nicole Semple
Po Yu Tsai
Wen-Chieh Tsai
Hsuan Yeh
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Have you read an interesting or insightful book on product innovation lately? Please contact PDMA’s Book Review Editor at teresa@globalnpsolutions.com for publication guidelines. It’s an easy and educational way to earn Professional Development Hours to renew your NPDP Certification!
View Book Reviews
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January 2021 New Members: Welcome!
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in January 2021. We look forward to working with you!
Academic Members
Victor Seidel
Professional Members
Vien Bote
Olga Preston
Laura Scott
Jennifer McDaniel
Sandia Orbon
Jason Vastine
Alisa Liddle
Albert Chen
kanison feng
Nackey Piedrahita
Ephrem Bartolomeos
Nazar Burban
Janice Spiller
Judith Juhl
Roger Iannetta
Jakob Schult
Yanwu Zhou
Bradley Bray
Lesya Melechyn
Igor Korczagin
Radoslaw Cichocki
Tracy Whitman
Michael Hezel
Po-Hsiang Lee
Harold Trapier
Jason L. Dunn
Michael Swinson
Brian Quinn
Cathy Tway
Robert Edwards
Laurie Skirkanich Harrison
Jennifer DeHart
Jay Barber
Cindy Dawson
Carmen Zhao Zhao
Laura McFarland
Jeff Weido
Jeff Helgerson
Posmaria Sianturi
Corporate Team Member
Carla Balch - Spesana
Student Members
Neil Chalk
Simran Aujla
Chrysty Chan
Cassidy Mandelbaum
Marius Hatzenbuehler
Fumihiro Tsuchihashi
Evan Tunink
James Artemus
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Stay connected with PDMA in
real-time. Join the conversation today!
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