PDMA CONNECTIONS - MEMBER NEWS

PDMA is excited to be rolling-out new membership options effective today. This process started almost a year ago with an internal analysis of membership data that led to an in-depth voice of customer research. We learned that members and prospects were happy with PDMAs features and benefits but wanted some different options for participating as members and at a lower cost. We then took a few months to recraft the membership options. You can view the new membership categories and costs here.

This change comes at a time when we are experiencing a wonderful proliferation of chapter activity globally, having recently published the second edition of the PDMA Body of Knowledge, increased interest in our certification program by public and private institutions throughout the world and as we are about to distribute a new Comparative Performance Assessment Study (CPAS). We also have additional projects slated for 2021 related to training and certification in development that we will be excited to report on as they progress.

Our primary goal with this change is growth in our PDMA community worldwide. Please help us (and yourself) by continuing to be a valued member or joining if you are not. If you are a current member, the new, lower rate will be reflected on your renewal statement. For non-members – this is a great time to join a fantastic organization. Please also consider recruiting a colleague by sharing this article. We are happy to be sharing this news and look forward to a successful 2021 full of continued growth and development all in support of our members and the profession.

This global study is done in partnership with the Product Development and Management Association (PDMA), and sponsored by Planbox.

The purpose of the study is to assess how product team performance and outcomes have been, and continue to be, affected by the coronavirus pandemic. The survey results will be compiled and the aggregate survey results will be made available to participants through Actuation Consulting. Your responses will be kept strictly confidential.

The survey contains 21 questions and will take approximately 7 minutes to complete.

Let's get started!

October 22 & 29, 2020 | 8:30 AM – 12:00 PM (EDT)

PDH Credits: 6.5

Rockdale Innovation defines Open Innovation as proactively engaging external subject matter experts in the definition of tough business challenges, identification of potential solutions, and implementation of the best solution approach. We have spent the past four years helping to introduce Open Innovation best practices to a cohort of 24 organizations in a collaborative program sponsored by the Scottish Government. This hands-on workshop will share some of the common barriers we encountered to the adoption of Open Innovation, and recommendations on how to overcome them. We will also provide practical tools and approaches for conducting an Open Innovation Challenge.

Learning Objectives

In this highly interactive, hands-on workshop, you will learn:

Six common approaches to implementing Open Innovation within a company’s existing innovation program, with case studies for each.
How to assess your organization’s readiness to implement and benefit from an Open Innovation program.
An end-to-end work process for conducting an Open Innovation challenge.
Best practices for effective problem definition prior to crafting a Technical Brief.
A systematic landscaping process to uncover readily available solutions and identify potential solution providers.
Five distinct approaches to conducting an Open Innovation challenge, and guidelines for selecting which to use on a given problem.

Key Takeaways

An Open Innovation Readiness assessment tool that has been used with leadership teams across a wide range of industries.
A proven Open Innovation Roadmap and Workbook that has been applied to dozens of Open Innovation Challenges.
Participants will receive an electronic copy of the assessment tool and workbook to apply back in their organization.

>> Register Now!

When:

Thursday, November 5, 2020

12PM CT / 1PM ET

PDH Credit: 1

Description

2020 Outstanding Corporate Innovator Award (OCI) Winner, Medtronic, is a global leader in the medical technology market. Medtronic has sustained success in this highly competitive market by developing and delivering invention, continuous innovations and disruptive innovations across the continuum of healthcare.

PDMA’s OCI Award recognizes companies like Medtronic which have achieved sustained and quantifiable innovation success and have well defined practices which have contributed to that success. These best and next practices provide valuable learnings for organizations in any industry trying to achieve consistent innovation success.

In this webcast Medtronic will share how the company has combined strategic focus, platform technologies, market knowledge, novel funding approaches and unique innovation tools to maintain market leadership. Among the areas you will learn about is how they engage target markets at the front end of the innovation process to identify and validate problems in the market and how they use tools like crowd sourcing, the Innovation Lab and open innovation to identify potential solutions.

They will discuss how the company is fostering agility in innovation through knowledge assimilation in the knowledge center and how agile development enabled them to deliver ventilators with unique and critical benefits during the pandemic. You will also gain insights about how Medtronic has established a culture of continuous innovation improvement through an internally developed process called Design, Reliability, Manufacturability (DRM).

Don’t miss the opportunity to learn from a company with a proven innovation track record and a company willing to share what it has learned in its innovation journey.

>> Register Here

When:

Thursday, November 19, 2020

11AM CT / 12PM ET

PDH Credit: 1

Description

Many firms are passionate about having strong customer experience metrics and rightly so. However, Dr. Wood will discuss recent research that shows that one unintentional outcome of this: a failure to leverage strong customer satisfaction in the innovation process. Further, using both experimental and historical data, the data show the financial ROI of avoiding this "innovation blind-spot."

>> Register Here

Competition Results

Congratulations to all 87 students, 27 teams, 12 universities from 6 countries that participated in the first annual PDMA Global Student Innovation Challenge.

The winners, based on voting at PDMA’s Virtual Mini Conference September 17, and sharing $5000 in prize money:

1st place team:

E-Solar Refrigerator
IIM Ahmedabad: Arnab Mohanta, Kartik Rohilla, Sayon Mazumder - India

2nd place team:

STORKSIE: Clean Infant Formula for Everybody
University of Bonn: Luying Zhou, Cecilie Bernstorff, Vanessa Thybussek, Aleksandra Sukhova - Germany

3rd place team:

Bra Redesign
University of Illinois at Urbana-Champaign: Cheyenne Lam, Pragya Maheshwari - USA

You can view all of the submissions here
We’ve posted the results on the GSIC webpage

Stay tuned for PDMA GSIC 2021 kick-off announcement – coming soon

We’re about to launch a search engine marketing campaign to gain awareness to kHUB. We’re adding some banner ads at the bottom of kHUB to highlight 3 things: New membership options, BoKV2.0 now available on Amazon, and sponsorship opportunities for kHUB. Please consider if you’d be interested in monthly, quarterly, or annual sponsorship of kHUB. In just a few weeks, we’ll have data to share related to the success of this marketing campaign and the increased reach numbers expected going forward.
PDMA’s own Teresa Jurgens-Kowal is featured this month in our linked podcast series “The Everyday Innovator” sharing recommendations on improving team performance by understanding Team Dimensions
Join in our kHUB community discussions to share your insight or ask a question to the innovation community members. Discussions are different than blogs in that they function like a social media feed or listserv/email thread depending on user preference. To participate in our discussions, SIGN IN to your PDMA.org account and then navigate to the discussion thread you wish to reply to or start your own discussion by clicking "Post New Message."
To highlight PDMA’s BoK update, our kHUB curator team is continuing a series of articles that draw attention to a chapter and share a concept or personal experience related to that knowledge area. Access our latest BoKV2.0 articles about Strategy by curator Brian Martin and Market Research in Product Innovation by curator Scott Burleson.
We’re always looking for a few more people to join our kHUB curator team. Are you passionate about product management and development knowledge and good practice activities? Do you have time and interest to review articles, blogs, podcasts? Are you interested in joining a fun, hardworking, virtual global team to discuss, edit, curate, and solicit content for kHUB? Check out this volunteer opportunity on the PDMA website, or contact us at khub@pdma.org for more details!

kHUB is organized into seven sections following the PDMA Body of Knowledge framework. Content and resources are classified into one or more of the following sections: Strategy, Portfolio Management, Product Innovation Process, Product Design & Development Tools, Market Research in Product Innovation, Culture, Teams & Leadership, and Product Innovation Management - plus an additional section Innovators Respond to World Events-a section where we post content related to crises, world events and social justice.

As the world's foremost professional association for product management, development, and innovation professionals: practitioners, academics and service providers, our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

CAROLINAS

PDMA Carolinas: Envisioning the Intelligent Era: Scenarios for the Digital Future 2028
Tuesday, October 20, 2020
12:00 pm – 1:00 pm (EDT)
Virtual
PDH Credit: 1

Learn More

PITTSBURGH

PDMA Pittsburgh: Design for Sustainability: Practical Strategies for Value-Driven Product Development
Thursday, October 22, 2020
6:00 pm – 7:30 pm (EDT)
Virtual
PDH Credit: 1

Learn More

ATLANTA

PDMA Atlanta Café: Strategic Product Innovation—Lessons Learned from Iconic Designs
Friday, October 23, 2020
11:00 am – 12:00 pm (EDT)
Virtual
PDH Credit: 1

Learn More

MINNESOTA

PDMA Minnesota & PDMA Wisconsin: ProductCamp Twin States 2020
November 6-7, 2020
Virtual
PDH Credits: 8

Learn More

CAROLINAS

PDMA Carolinas: Pathways to ROI: A DIY Guide to Guaranteeing Adoption
Tuesday, November 17, 2020
12:00 pm – 1:00 pm (EDT)
Virtual
PDH Credit: 1

Learn More

The JPIM September 2020 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here .

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in September 2020. We look forward to working with you!

Academic Members

Nicholas Grigoriou
Gongtai Wang

Professional Members

Ismail Altroudy
Stephen Dashe
Jordan Schaenzle
Matt Bradley
Dave Schwaba
Suzanne Beisner
Sally Chen
Pei-Pei Liu
Thijs van der Spil
Jessica Shaffer
Marie Helene Morin
Li-Chia Kuo
Geng-Lin Lu
Mark Auernheimer
Dan Bevan
Eyup Serdar Gokpinar
Henry Jenkinson
Yuting Shih
Thomas Szu-Han Wu
Joel Ambelang

Student Members

Gonzalo Poves
Caroline De la Cruz
Loaie Solyman
Sivanaresh Pochamreddy
Shelley Youngkin
Jan-Frederic Kuhlmann
Sunil Mathew
Xiaoxu Wu
Michael Wu
Angel Christopher Ramirez Gomero
Kim Hyesun
II Lenin Nieto Ccalle
Lizbeth Sanchez
Stefany Meza
Pamela Talledo
Dhirendra Nigam
Sen John
Jaikaran Sawhny
Jackie Alvar
Elizabeth Cisneros Prado
Jener Alexis Ayala
Karen Julissa Perlas Arenas
Randy Limachi
Astrid Santa Cruz
Carlos Bernal Castro
Jordan Hahn
Nicole Ximena Santiago de la Cruz
Saraliz Pacheco
Qian Sun