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Monday, August 21, 2023
Get ready for the PDMA Inspire Innovation Conference!
Hear what 2023 PDMA Board of Directors Chair Susan Penta has to say about this year's conference!
Hear what 2023 PDMA Board of Directors Chair Susan Penta has to say about this year's conference!
36th Annual OCI Award Recognizes Two Remarkable Innovators: Cargill and Novelis

For over three decades, the Outstanding Corporate Innovator (OCI) Award by PDMA has stood as the pinnacle of recognition for industry trailblazers who are reshaping the landscape of innovation. This year's OCI Award Selection Committee has made the decision to highlight not just one, but two exceptional winners, reinforcing the remarkable talent and ingenuity within the global community.

The OCI Award selection process has successfully identified companies that consistently generate and harness long-term value through exceptional product and service innovation. Winning companies demonstrate well defined new product development practices and processes which have contributed to their innovation success. Open to companies worldwide, the award epitomizes innovation excellence. Read More
We express our heartfelt congratulations to Charles Noble, who has been appointed as the next co-Editor-in-Chief for the Journal of the Academy of Marketing Science (with Stephanie Noble) starting in mid 2024.

Together with co-Editor-in-Chief Jelena Spanjol, Charlie has brought passion and commitment, hard work, and vision to further developing the Journal of Product Innovation Management. Jointly, they have continued to transform JPIM into a thriving and sought-after publication outlet.

We are grateful for Charlie’s contributions to JPIM and to the Product Development and Management Association (PDMA). There is no doubt Charlie will bring the same level of excellence, professionalism, and innovation to his new role at JAMS.

We are also grateful for the steadfast and excellent leadership of Jelena Spanjol, who is staying on as Editor-in-Chief through her full appointment term (end of 2024), continuing important strategic initiatives. Jelena will be supported by two outstanding co-editors (Barry Bayus and Peter Golder) and 19 leading scholars serving as Associate Editors for the remainder of the EiC term.

Ludwig Bstieler, Chair, PDMA Publications Committee
(on behalf of the Committee and the PDMA Board)

The Next Step in Your Professional Journey?
Call for Nominations for the 2024 PDMA International Board of Directors Now Open

The call for nominations for the 2024 PDMA Board of Directors is now open.  Are you or a fellow PDMA member seeking a rewarding leadership role in this growing profession?  Submit a nomination today!  Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members. Self-nominations are accepted and encouraged.


To review the board member position description and complete the candidate recommendation form, click here. Please note that the deadline for nominations is September 1, 2023.  Board terms start January 1, 2024.

For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at eewald@pdma.org.
AMS Workshop: Listening to the Voice of the Customer
Join Applied Marketing Science (AMS) for their acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at AMS headquarters, located at 10 Mall Road in Burlington, MA.
NPDP Certified attendees earn 16 professional development hours toward renewal by participating in this workshop - Listening to the Voice of the Customer

Learn more
PDMA kHUB
New kHUB Content:
Read this whitepaper on VOC as a preview to some of the amazing content to be presented at PDMA’s Inspire Innovation 2023 conference in New Orleans September 16-19.  One of the scheduled speakers - Tony Belilovskiy – has shared an in depth discussion on Voice of the Customer (VOC). “The challenge in capturing VOC is to eliminate confusion about who the customers really are and understand what they want so we can predictably create satisfaction and excitement. The author describes a refreshingly simple way to redefine work and use simple “word formulas” to eliminate ambiguity with math-like precision.”  Find the full article Voice of the Customer in a Widget-Free World in the Market Research section of kHUB.  Then join us in New Orleans on Monday September 18 to interact with Tony Belilovskiy as he presents a breakout session on this very topic.
A reminder that kHUB links to JPIM’s Academic articles!  This allows you to access the abstracts and practitioner points on kHUB before delving into the full article in JPIM


The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter.

kHUB Most Popular Content
Some of the most accessed kHUB content last month include these classics:
More recent content:
and the ever-popular articles

kHUB Access
Just a reminder that access to kHUB is free and open to the public.  Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more - to explore and gain knowledge on various Product and Innovation topics.

Do you have content to contribute?   Email it to khub@pdma.org. Visit the PDMA Community and the home page of PDMA’s kHUB.
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Upcoming Chapter Events
August 29-30, 2023
PDMA Australia: Idea to Launch – Melbourne
Learn More


September 12, 2023
PDMA Pittsburgh: 2023 Fall Body of Knowledge Training

September 19, 2023
PDMA Australia: Idea to Launch – Sydney

September 20, 2023
PDMA Minnesota: Confident Commercialization: Winning Tips for Breakthrough Products

September 21, 2023
PDMA St. Louis: Beyond the Handbook: The Unwritten Rules of Product Management
Welcome, New Members!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in July 2023.
We look forward to working with you!

Individual Members

Donald Pollock
Biju Thomas
Andrew Anderson
Stephanie Palladino
Xiaobin Chen
Puneet Saini
Kamil Fuss
John Holst
Iching Lee
BiLing Guo
Matthew Edelbrock
Jyoti Marwah
Todd Renn
Meggan Hostetler-Schrock
Lynn Shannon
Eugene Leykin

Academic Members


Thomas Edwards
Chen Zhang
Youren Liu
Christoph Ihl
Jeremy Woods
MengPing Hou
Tohru Yoshioka-Kobayashi
Bin Ji
Qianli Ma
Jiyoon An
Rajeev Sawant
ERI DWI WIBAWA
Xiang Cui
Birgit Peña Häufler
Yong Tan
Peng Ge
Henry Purnama
Khairatun Nisa
Muhammad Aditya
Mikail Laurence
Rostina Banjarnahor
Kun Kang

Student Members


Ke Wang
Rick Pingel
Liv Haaland
Haoze Chen
Farhan Ashik
Zhaohan Wang
Lingxia Shen
Jingxuan Yang
Oliver Specht
Daniel Woerner
Jinghao Zhang
Vivian Marcelino S. Lima
Sonal Agrawal
Lani Faith Gacula
Ziqiao Chen
Shaobin Jiang
Shaodong Wang
Naveen Kumar
Cyndel Streeter
Allison Jacob
Caroline Peak
Nicole Zimmer
PDMA congratulates community members who earned their NPD Professional Certification in July 2023!

Jie Ma
Lei Gu
Mengxi Liu
Minglei Liu
Peng Ge
Xiaobin Wu
Yong Tan
Yuan Liao

The JPIM July 2023 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.

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