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MONTHLY CONTENT THAT CONNECTS | JULY 16, 2026 |
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Register Today for the 2026 PDMA Ignite Innovation Summit
This year's Ignite Innovation Summit centers on immersive workshops and practitioner-led keynotes focused on solving real innovation challenges. You’ll collaborate with peers, apply proven frameworks, and leave with tools your team can use immediately. This is where the people behind the most widely used product and innovation methods take the stage—and introduce what’s next. |
REGISTER TODAY |
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Join Us in Powering the Future of Product Innovation
PDMA’s 2026 Ignite Innovation Summit brings together product leaders and innovators across industries, creating opportunities for meaningful networking and sharing best practices. Sponsorship ensures strong attendee engagement and elevates your brand throughout the event.
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SPONSOR TODAY |
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This four-part webinar series takes place for FREE on August 18, 20, 25, and 27 at 11 am CDT.
Each 30-minute session offers a preview of the ideas and speakers you'll experience at the 2026 Ignite Innovation Summit. These engaging virtual sessions feature Summit speakers sharing practical strategies, fresh perspectives, and real-world takeaways designed to help product professionals innovate smarter, while giving you an early look at the value of attending the Summit. Register to attend the sessions that interest you, or join us for the entire series!
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August 18: Next Generation New Product Governance Systems
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August 20: Making AI Adoption Stick
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August 25: From Idea to Scale: The Four Leadership Modes That Drive Product Innovation
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August 27: From Contradictions to Breakthrough
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The Certificate in Market Research helps you build a strong understanding of market research principles and practices essential to successful product development. Throughout this live virtual masterclass, you’ll learn how to gather and interpret customer and market insights, apply qualitative and quantitative research methods, evaluate customer needs and satisfaction, and use research findings to support smarter product and business decisions. You’ll leave with practical tools, stronger analytical thinking, and the ability to confidently apply market research techniques within your organization.
Sessions are interactive, engaging, and designed for real-time application, with a maximum of 15 participants to ensure meaningful instruction. |
REGISTER TODAY |
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The AI Threshold Project |
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The AI Threshold Project is a PDMA kHUB effort to capture how product and innovation leaders are being impacted by AI. The findings are published for the whole community, and we need help from every PDMA member. The survey only takes about 5 minutes!
Initial insights
We asked product and innovation leaders what AI failure worries them most. The top answer wasn't job cuts, and it wasn't shipping bad products. It was legal and privacy risk they haven't fully mapped: the customer data pasted into tools, the outputs nobody can trace, the exposure hiding in everyday workflows. Most teams have an AI strategy, but almost nobody we've heard from has an AI risk map. Does your team know where its blind spots are?
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| Learn More and Take the Survey |
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Recent kHub Postings |
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Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more—to explore and gain knowledge on various product and innovation topics. |
| SIGN IN TO KHUB |
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You know AI will disrupt your products, but how will it disrupt your innovation process? How can you use AI to accelerate your process and improve the results? This webcast “Using AI to Accelerate Innovation”, presented by David Robertson of MIT Sloan School of Management, will teach you how to apply AI to every step in your innovation process and show you how to apply the lessons to a real product or service concept.
Key Takeaways:
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Understand a proven process that will guide the selection and use of AI tools, both now and in the future.
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Learn a set of AI-driven techniques for every step in the innovation process: creating new concepts, targeting customers, analyzing requirements, developing prototypes, and testing new innovations quickly and economically.
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Identify the tools you’ll need to continue innovating with AI in the future.
Access the webcast and slide deck here to see the full presentation, understand the concepts and how to apply them to your organization. |
| Access the Webcast |
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The kHUB team has developed a new format for content: Quick Takeaway. We highlight key points (or “Takeaways”) from Journal articles, TED Talks, and other publications. Check the content from kHUB editors:
Feel free to scroll through kHUB to find other Quick Takeaway content. |
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How do we relate the great content and insights from the past few years to looking ahead?
Anshul Garg from Amazon will be featured as a workshop leader at PDMA’s Ignite Innovation Summit on October 8 at the Courtland Grand Hotel in Atlanta, Georgia. Register and join us to hear directly from this expert on “Leading Innovation Through the Four Phases of Product Development”.
His session description: Innovation rarely fails due to a lack of ideas; it fails when leaders apply the wrong leadership style at the wrong stage of product development. Yet most organizations treat product leadership as a static skill, overlooking the critical need for leaders to adapt as products evolve from early discovery through scale and maturity. This session introduces the Four Phases of Product Leadership, a practitioner-developed framework that maps leadership behaviors to each stage in the product innovation lifecycle. Drawing from real-world experience across global product organizations, the framework defines four dynamic leadership modes: Directive during Discovery, Coaching during MVP Development, Supporting during Growth, and Delegating during Product Maturity. Participants will learn to identify their product's current phase and apply a prescriptive model to calibrate their leadership approach with precision. Through real-world case studies, cross-industry examples, and hands-on exercises, attendees will leave with a repeatable leadership toolkit they can immediately apply within their organizations. Whether you're navigating early-stage ambiguity or scaling a mature product, this session equips product leaders with the adaptive mindset and practical tools to accelerate innovation, strengthen team performance, and align leadership behavior with product execution goals.
Anshul has contributed several articles, viewpoint blogs, and quick takeaways related to this topic as kHUB content.
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kHUB Most Popular Content:
See what your competitors and peers have viewed in kHUB recently. The following content is among the most accessed last month:
Along with these still popular classics:
Do you have content to contribute? Email it to khub@pdma.org. Visit the home page of PDMA’s kHUB. |
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Volunteer
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Whether you have an hour a month or can commit to a larger role, your contributions will make a significant impact on our community.
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STUDENT MEMBERS
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INDIVIDUAL MEMBERS Chip Boster
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CORPORATE MEMBER
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