PDMA Connections - July 2023

The Next Step in Your Professional Journey?
Call for Nominations for the 2024 PDMA International Board of Directors Now Open

The call for nominations for the 2024 PDMA Board of Directors is now open. Are you or a fellow PDMA member seeking a rewarding leadership role in this growing profession? Submit a nomination today! Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members. Self-nominations are accepted and encouraged.

To review the board member position description and complete the candidate recommendation form, click here. Please note that the deadline for nominations is September 1, 2023. Board terms start January 1, 2024.

For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at eewald@pdma.org.

PDMA’s Global Student Innovation Challenge 2023 Finalists Selected

Preliminary judging is complete: CatheSure from Clemson University, USA, Hexalight from Institute of Technology Monterrey, Mexico, and Renova Flow: Sustainable Renovation from Technical University Berlin, Germany, will present at PDMA’s Inspire Innovation Conference and JPIM Research Forum September 16-19 in New Orleans to determine 1st, 2nd and 3rd place prize money and bragging rights.

Congratulations to all 55 students representing 9 universities and 15 teams from 4 countries that submitted their understanding of product development to compete for prize monies by submitting a product/service/software idea and detailing the unique value proposition, financial assessment, evidence of demand, and mockup or embodiment of product.

Aug 29, 2023 08:30 (ET) - Aug 30, 2023 17:00 (ET)

Prodex provides a range of public and in-house training masterclasses to support your business in implementing best practices in innovation governance. We partner with some of the world’s leading innovation academics & practitioners to support our innovation Masterclasses.

“Idea to Launch” is a hands-on interactive masterclass facilitated by Gerard Ryan and the Prodex Systems team. Our public workshops feature a Keynote Live presentation from Canada by the worlds #1 Innovation Scholar: Dr. Robert Cooper.

The latest edition of the Innovation Spend & Trends Report has just been released onsite at this year’s FEI: Front End of Innovation conference, held in Boston. PDMA President Susan Penta was a part of the presentation panel. Brought to you by FEI, All Things Innovation, and PDMA, this benchmarking report showcases how innovation leaders are changing mindsets, shifting priorities and spending allocations as they balance their innovation efforts with the current economic environment.

The FEI, All Things Innovation, and PDMA communities completed a comprehensive survey covering what innovation executives are thinking, how they’re spending and the issues they face. Per the results, this is a senior-level, experienced, cross-industry group that signals a broad range of business-oriented preferences and strategic insights focused on the innovation industry as a whole.

In terms of the big picture, a key question in this year’s survey was, “Is innovation in a downturn/recession more about cutting costs or finding new revenue streams?” Find out what innovation executives had to say about this topic in this year’s report. The full report can be viewed HERE.

kHUB Access

Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more—to explore and gain knowledge on various Product and Innovation topics. Do you have content to contribute? Email it to khub@pdma.org.

New kHUB Content

Are you struggling with the best, most effective NPD process to develop your organization’s offerings? Most enterprises have difficulty developing products effectively. Often, the most common stressor is a sense of uncertainty. Decision-making in the face of uncertainty is a defining characteristic of product development. Mary Drotar and Kathy Morrissey have developed and share an introduction of their Exploratory Product Development approach to reducing uncertainty in NPD in a new article posted as part of kHUB’s Product Innovation Process section.
A reminder that kHUB links to JPIM’s Academic articles! This allows you to access the abstracts and practitioner points on kHUB before delving into the full article in JPIMWe’ve just posted from the March and May 2023 issues. We’ve added the following to the Market Research in Product Innovation section of kHUB:

How do different network positions affect crowd members' success in crowdsourcing challenges
Deflected by the tin foil hat? Word-of-mouth, conspiracy beliefs, and the adoption of innovative public health apps
These JPIM articles and others from March and May 2023 are now all easily accessed via kHUB

PDMA’s local chapters continue to hold on-line events. We post the recordings and presentations from the local events on kHUB’s Local Chapter Content - on Demand for you to access and view at your convenience. We’re catching up posting on some of past events from some of the chapters. Check out these from St Louis and Carolinas

June 13, 2023: Masterclass in 45 Minutes
April 11, 2023: User Footsteps Method
March 21, 2023: PDMA Body of Knowledge 2nd Edition Review
February 7, 2023: A Product Owner’s Journey from Scribe to Entrepreneur
Pathways to Achieving Innovation Presenter Doug Powell shares real life techniques and tips to drive innovative thought in the world of product.
Building Resilience as we Navigate Change. Emily S. Lancucki has learned and shares her experience that riding the wave of catalysts like the pandemic, stakeholder changes, and consumer feedback can ultimately lead to personal and product resilience.

The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter.

Check out the insights from Rose Klimovich in the Culture, Teams and Leadership section article Working styles for product team success
And curator Salvador González García shares information about Portfolio and Portfolio Management in the PortFolio Management section of kHUB.

kHUB Most Popular Content

See what your competitors and peers have been accessing in kHUB recently. Some of the most accessed kHUB content last month includes these classics:

This recent content:

and the ever-popular articles

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in June 2023. We look forward to working with you!

Individual Members

Lei Huang
Mikhail Kochnev
S. Beavers
Julie Longest
Fedor Galkin
John Mc Bride
Aaron McClelland
Gustavo Morgado Soares
Michael Steiner
Li Yin
Carl Turner
Telmo Souza
Liang Yin Huang
Renat Shafiev
Elise Hawthorne
Alleya Stephenson
Wanying BEI
Joe Wegele
Michael Schmidt
Andrew Lawniczak
Anup Thantry
Ariel Brandt Lautman
Kavita Vallabhaneni
Mark Langlois
Sarah Yack

Academic Members
Yuan Liao
Yongjin Pan
Ruozhi Liu
Anthony Wasson
Mengxi Liu
Jie Ma
Xiaobin Wu
Jim Graef
Steven DelGrosso

Student Members
KUMARI DIVYA SINGH
Tyler Gilcrest
Brandyn Humberstone
Pierino Rizzi