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Ready to supercharge your innovation journey? Join us at the 2025 PDMA Ignite Innovation Summit, happening September 13–16 at the Marriott Marquis in Chicago. Register now to unlock four immersive days packed with interactive sessions, visionary keynote speakers, and powerful networking opportunities with top-tier product leaders and innovators. Dive into Mastermind Roundtables, Lightning Talks, and the “Research to Reality” forum—each designed to spark new thinking and deliver practical strategies you can apply immediately. Whether you're leading innovation in a global enterprise or fueling growth at a start‑up, this summit offers the tools, insights, and connections you need to elevate your impact. Don’t miss out—register and ignite your next great idea!
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Join PDMA for our FREE virtual mini-sessions—a sneak peek at what’s ahead at the
Ignite Innovation Summit this September. Open to all, no Summit registration required.
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August 6 Innovation Lab Snapshot: Essential AI Tools for Product Management Success with Mike
Hyzy
Product managers no longer need to wait for development resources to bring their ideas to life. This virtual mini-session demonstrates how four AI tools can transform you into a one-person product powerhouse. You'll learn to build functional prototypes without coding, create compelling product videos for market testing, and maximize the potential of large language models for product strategy. Join us for hands-on demonstrations of Claude, Gemini, Notion, and Bolt in action. Discover how to rapidly prototype your concepts, test market viability through AI-generated content, organize and prioritize your product ideas, and establish thought leadership—all without traditional technical barriers.
Learn more and register
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August 12 Innovation Lab Snapshot: Sharpen Your Launch Before the Competition Does with Jay Nakagawa
Think You’re Ready to Launch? Let’s Find Out—Before the Market Does.
You only get one shot at a successful product launch. What if you could pressure-test your release like a competitor would—without the costly consequences of finding out too late?
Discover a proven, low-risk way to challenge your product release and strategy before the market does. This virtual mini-session introduces why War Gaming and Pre-Mortems are critical to a successful launch—and offers a sneak peek at how to sharpen your strategy before your competitors do.
Learn more and register
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Sponsor the 2025 PDMA Ignite Innovation Summit
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We invite you to become a key sponsor of the PDMA 2025 Ignite Innovation Summit, taking place September 13–16, 2025, at the Marriott Marquis Chicago. As a sponsor, your organization will connect with top product leaders, executives, and innovators from diverse industries, positioning your brand at the forefront of cutting-edge product development and
management.
Our sponsorship and exhibitor opportunities are designed to maximize attendee engagement with your company, ensuring your brand is prominently featured throughout the event. Secure your sponsorship today and be part of an event that shapes the future of product development and management!
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PDMA Renews Partnership with CITEF
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We are pleased to share that PDMA has signed a new three-year agreement with the Center for International Talent Exchange Foundation (CITEF) to continue our important partnership
in China. Since 2017, approximately 40,000 individuals have earned the New Product Development Professional (NPDP) certification through this collaboration—an incredible testament to the global reach and relevance of PDMA’s Body of Knowledge.
CITEF has been an outstanding partner in delivering the NPDP certification program. Their commitment to excellence, deep understanding of the Chinese professional landscape, and dedication to advancing product development capabilities have made this a highly successful and impactful collaboration. CITEF has not only helped expand PDMA’s global footprint but has also ensured that the NPDP credential is recognized as a gold standard for product professionals in China.
This renewed agreement reflects the strength of our relationship and the continued demand for professional standards in product development across international
markets. It also reinforces PDMA’s role as a global thought leader in product innovation and management practices.
We are grateful for CITEF’s ongoing partnership and look forward to continued success in the years ahead.
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Keyuri Anand, AI Product Leader, Clio
PDMA Texas Chapter President
Tell us a bit about yourself and how long you have been a PDMA member.
I have been a PDMA member since 2024 and most recently launched the Texas Chapter with my super supportive Vice President and co-founder.
What is your role on the chapter board/committee?
I am very impressed by all that PDMA does and want to contribute in as many ways as I can. I am currently:
- PDMA BoK Editorial Board Member
- President of the newly formed Texas Chapter
- I really enjoy talking about AI product management
What’s been the most
rewarding part of your volunteer experience so far?
Meeting other really smart and experienced people in product development and helping others by sharing my knowledge.
What advice would you give to members looking to
become more active in PDMA?
There are roles for all levels of involvement and time commitment; if you are interested, don't overthink it. Just go for it and you'll find the time to do it.
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From a PM's lens—examine real-world use cases (both internal and external), where data, AI, and analytics are applied, and understand their evolution with the introduction of Gen AI. Discover how Platform PMs help build scalable, horizontal technical products for enterprise companies and enable them to deliver business value.
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Artificial Intelligence (AI) is revolutionizing new product development (NPD) by enabling smarter decision-making, predictive analytics, and automation. This webcast will explore how AI-driven strategies optimize product development cycles, improve execution efficiency, and introduce new success metrics. This session is tailored for product managers, business leaders, and AI enthusiasts seeking actionable insights
on leveraging AI to drive innovation, improve efficiency, and stay competitive.
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Recent kHUB Postings:
- Guest contributor Jake McKee expands his contributions involving Community-Driven Product Development (CDPD) to incorporate AI in the
process in his latest kHUB article, You’re Not Just Shipping AI—You’re Designing a Relationship. Jake introduces AI Experience Design (AIX) for product leaders and shares the definition of AIX, along with six AIX principles product leaders and product organizations need to know. AI Experience Design (AIX) is the emerging practice of intentionally shaping how users relate to AI—not just how they interact with it. As AI becomes embedded in products, the quality of the relationship users form with the AI—based on trust, emotion, tone, and adaptability—is becoming a core differentiator. Product leaders must shift from shipping features to designing meaningful, human-centered AI experiences. AI is relational: Users now form emotional and behavioral relationships with AI, not just use it as a tool. AIX goes beyond UX: It's about shaping trust, tone, and empathy in AI interactions. Why it matters: Emotional experience and trust are core to user satisfaction and product success.
- User observation is paramount when designing personas, uncovering latent needs, and capturing the voice of the customer. When we conduct these observations in artificial environments, such as a laboratory setting, the researcher can
manipulate variables and measure the outcome quantitatively. However, these environments do not provide the richness in discovering user behavior. A more robust approach is through naturalistic observations that happen in the user’s natural environment. The recent kHUB article “User Centered Design, Extracting the VoC through the Lens of Affinity Diagrams” by kHUB content editor Carlos Rodriguez presents affinity diagramming methods, process, examples, pitfalls, and several software tools available for the product manager. Learn more about VoC and Affinity.- A reminder that kHUB links to JPIM’s Academic articles! This allows you to access the abstracts and practitioner points on kHUB before delving into the full article in JPIM—PDMA’s peer reviewed Journal of Product Innovation Management. Check out these recent article abstracts posted on kHUB’s Culture and Teams Section:
kHUB Most Popular Content:
See what your competitors and peers have viewed in kHUB recently. The following content is among the most accessed last month:
Along with these still-popular classics:
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kHUB Access
Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more—to explore and gain knowledge on various Product and Innovation topics.
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Whether you have an hour a month or can commit to a larger role, your contributions will make a significant impact on our community. Ready to Get Started? Visit our volunteer webpage to learn more and sign up today.
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July 22, 2025
PDMA St. Louis: Designing the Relationship: What Star Wars Can Teach Product Managers About AI
Learn more and register
September 4–October 23, 2025 (Every Thursday)
September 23–November 4, 2025 (Every Tuesday)PDMA Carolinas: Fall 2025 Body of Knowledge Training
Learn more and register
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in June 2025. We look
forward to working with you!
Individual Members
Jafar Adam Ali
Wesley Almeida
Thilo Arend-Heidbrinck
Kyle Bailey
Reagan D'Mello
Parul Jain
Chi Kit Lam
Linwood Pursel
Srinivasa Ruttala
Wiktoria Samolej
John Simpson
Allison Spear
Paul Wilhite
Caesareano Lafado Yesa
Student Member
Chukwuma Asuzu
Syed Fuzail Hasan
Nina Schillings
Jialin Yan
Wei Zheng
Shuai Zhong
Academic
Members
Binwei Chang
Erni Ernawati
Sinan Erzurumlu
Nanami Furue
Huimin Guo
Yunhe Ji
Zhi Li
Yue Pan
QiXiang Qian
Bo Wang
Hanwen Zhang
Yang Zhang
Xiang Zhou
Corporate Team Members
Janice Gingerich
Nate Hartman
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PDMA congratulates newly certified NPDPs in June 2025!
Newly Certified NPDPs
Yefei Han
Xiaoli Jing
Kevin Kangethe
Lu Li
Shaobing Lu
Elizabeth MacMahon
Liming Moo
Xishi Nong
Yuanquan Song
Yashan Su
Kenho Yoshida
Kai Zhang
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The JPIM July 2025 issue is now available!
Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.
Don't forget to download the JPIM app!JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early
View." Search for Journal of Product Innovation Management.
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Welcome PDMA's Newest Chapter: Nigeria!
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We’re excited to announce the official launch of the PDMA Nigeria Chapter! It is being established to meet a growing demand for structured product management education, practice, and innovation leadership in Nigeria.
The PDMA Nigeria Chapter is led by a dedicated team of professionals passionate about advancing the field of product innovation. Their mission is to advance product excellence by driving education, community engagement, and collaboration through globally aligned practices tailored to the unique needs of the Nigerian innovation landscape.
Please join us in welcoming the inaugural board of the PDMA Nigeria Chapter:
Ina Alogwu – Chapter President
Wale Abba – Vice President
Busayo Omotoso – Secretary
To learn more or connect with the chapter, visit them on LinkedIn, email them at nigeriachapter@pdma.org, or check out their website.
Stay tuned for details on their inaugural event—you won’t want to miss it!
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Connect with PDMA on social media
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PDMA, 1601 Utica Ave. S., Minneapolis, MN 55416-3400, United States
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