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PDMA Board of Directors Strategic Planning Session: Key Outcomes and Goals
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The PDMA Board of Directors recently held a strategic planning session at the PDMA headquarters in Minneapolis, Minnesota. The meeting brought several decisions aimed at enhancing PDMA’s relevance and services, and expanding our reach. Here are the primary long-range goals and outcomes from the session:
1. Expansion of the New Product Development Professional (NPDP) Certification Program: - Online Learning Transition: Recognizing the increasing demand for flexible learning options, we will investigate and work toward an online format to augment in-person training opportunities. This transition will provide greater accessibility and convenience for professionals worldwide seeking certification.
- External Accreditation: To further enhance the credibility and recognition of the NPDP Certification, we will investigate outside accreditation of the program. This will ensure that our certification meets the highest standards and is recognized globally as a mark of excellence in product development.
- Further Product Development: Recognizing the diversity of training and education needs of corporations, schools, and individuals we will work toward packaging solutions that meet each of their unique needs and align with their goals.
2. PDMA Global Chapter Development:
- Global Reach: We are committed to fostering a more interconnected and global community. We will work to support and develop PDMA chapters around the world. This initiative aims to bring together diverse professionals and facilitate the sharing of
knowledge and best practices across borders as we continue to increase the number of PDMA Chapters worldwide.
3. Technology Platform Evaluation and Upgrades:
- Modernization Efforts: A thorough evaluation of our current technology platforms will be conducted, with a focus on identifying areas for improvement. Upgrading these platforms will enhance user experience, streamline operations, and ensure
that PDMA remains at the forefront of technological advancements amongst professional associations.
4. Enhancement of PDMA Governance Practices:
- Volunteer Recruitment: To strengthen our community and expand our impact, we will implement strategies to recruit more volunteers. These efforts will focus on attracting individuals who are passionate about product development and eager to
contribute their expertise to PDMA’s initiatives.
- Leadership Development: We recognize the importance of nurturing future leaders within our organization. We will establish programs to develop leadership skills among our volunteer leaders, ensuring a strong and capable leadership pipeline.
- Succession Planning: Effective succession planning is crucial for the sustainability of our organization. We will create comprehensive plans to ensure smooth transitions in leadership roles, maintaining continuity and stability within PDMA.
5. Assessing PDMA’s Relevance to the Product Community:
- Surveys and Voice of Customer Research: To stay attuned to the needs and expectations of our community, we will conduct surveys and voice of customer research. This feedback will be crucial in shaping our strategic initiatives and
ensuring we provide the most relevant and valuable services.
- Long-term Considerations: Insights from these assessments will inform longer-term strategic decisions, including branding of the organization. By staying connected to the evolving needs of the product community, we aim to maintain our position as a leading association in product development and management.
These strategic initiatives underscore our commitment to continuous improvement and global leadership in product development and management. We look forward to the positive impact these changes will have on our members and the broader professional community.
Stay tuned for more updates as we implement these exciting developments!
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2024 PDMA Inspire Innovation Conference and JPIM Research Forum
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| It's time to register! Gear
up for an incredible experience in St. Louis as we bring you four action-packed days of education, innovation, and networking opportunities.
Discover your innovation path at the PDMA Conference with specially tailored journey tracks: Ideation & Discovery, Development & Delivery, and Innovation Governance & Tools.
Customize your experience by following one track from start to finish, or mix sessions across tracks to suit your unique professional needs.
Whether you're
looking to ignite your creativity, streamline your processes, or integrate cutting-edge AI technology into your products, the PDMA Conference is your gateway to advancing not just your career, but also the capabilities of your organization. Join us as we explore new frontiers in innovation and lay down the foundations for the products of tomorrow.
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Pre-Conference Spotlight Sessions
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| Knowledge work is undergoing its biggest transformation in decades, with AI taking a leading role. Discover why this revolution requires human-AI
collaboration, and how it can drive unprecedented growth.
Join Atif Rafiq, who brings extensive experience managing over 10,000 knowledge workers and applying AI in real-world scenarios, to learn how AI enhances human capabilities and overcomes limitations. You’ll discover why embracing AI-enhanced decision-making is becoming essential for businesses, and how to 10x your team’s productivity.
Don't miss this chance to explore the future of knowledge work, and gain actionable insights to stay ahead in this dynamic landscape.
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| The hands-on learning from this year’s PDMA conference starts with this free webinar! Together with Radhika Dutt, author of Radical Product Thinking, we’re offering this interactive
event as a prequel to her workshop at PDMA where she’ll work with you and your team to innovate world-changing products through a step-by-step process. Register early to save your spot!
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Quarter 3: Culture & Teams
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| Let’s jump into the future of leading organizational excellence! In this webcast, we’ll cast forward into the heart of Lean principles, crafted for trailblazing leaders, visionary managers, and ambitious team members. We’ll chat about what and how to revolutionize your workplaces, spark cultures of
perpetual innovation, and inspire dynamic, high-performing teams ready to conquer any challenge. Don’t just adapt—Elevate! Join us and ignite the change!
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| This engaging virtual workshop will teach attendees both how to interview customers and how to make sense of the data they collect. The event will consist of
an introduction, a bit of lecture, ample time to practice interviewing, and a module on data analysis to the vast impact of VOC for product strategy, prioritization and marketing.
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The kHUB sections have been re-organized to align with PDMA’s new Body of Knowledge V3.0. Some section titles have been renamed, and the order has changed, with Product Innovation Management now first up, and Strategy coming second in the listings. Check out the updated information.
Order your very own copy of BoKV3.0. See it (and other books recommended by us) here with a link to order via Amazon or Wiley. Both digital and paperback versions are available.
New kHUB Content:
- kHUB curator Rose Klimovich has been reviewing the new V3.0 of PDMA’s BoK. She submitted an article posted to our Culture & Teams section with insights regarding team motivation: Product Team Motivation: How to get a product innovation team past the storming stage. The article explores essential strategies for product managers to navigate and motivate product innovation teams through the storming stage of team development. Drawing on Bruce Tuckman's model, it outlines the phases teams typically go through: forming, storming, norming, performing, and adjourning. Emphasizing the significance of moving past the storming phase, the article offers insights into acknowledging team problems and addressing conflicts constructively. It suggests utilizing tools like the Thomas Kilmann Model to facilitate conflict resolution, emphasizing collaboration, and establishing clear goals and roles to foster team cohesion and
productivity. Furthermore, it highlights the importance of understanding individual motivations and creating a positive work environment conducive to innovation. Overall, the article provides practical advice for product managers to effectively lead their teams through challenges and towards successful product innovation.
- In this groundbreaking webinar, "How to 10x Your Product Management with Generative AI," Mike Hyzy and Sasha Snyder uncover the immense potential of Generative AI to transform your product management approach. As an adept product leader, you're familiar with the digital landscape's challenges and opportunities. The session equips you with advanced AI tools and strategies to elevate your product management practice into a hub of innovation and efficiency. They delve into how Generative AI can guide you through complex market dynamics, fuel product innovation, and craft captivating customer experiences. Discover how automating routine tasks with AI frees up valuable time,
allowing you to focus on strategic growth and product leadership, learn how to enhance customer experience with AI, and more.
More JPIM Academic articles have been linked on kHUB! Clicking on the link in kHUB’s abstract, overview, and practitioner points allows you to access the full article in JPIM. We’ve posted all from the March 2024 special edition issue focusing on Grand Challenges.
Check out these article abstracts in the Product Innovation Process section of kHUB: And these in the kHUB’s Strategy section:
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kHUB Most Popular Content:
See what your
competitors and peers have been accessing in kHUB recently. The following content is among the most accessed last month:
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kHUB Access
Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more—to explore and gain knowledge on various Product and Innovation topics.
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June 25, 2024
July 9, 2024PDMA Carolinas: Design Thinking
Learn more
July 17, 2024
PDMA Minnesota: How to Avoid Unprofitable Market Segments: A Guide to Smart Targeting
Learn more
July 18, 2024PDMA St. Louis: Estimating & Forecasting: Sorcery or Science?
Learn more
Starting September 10, 2024
PDMA Pittsburgh: 2024 Fall Body of Knowledge Training
Learn more
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in May 2024. We look forward to working with you!
Individual Members
Lindsay Bayer Ray
Amber Blackwood
Yerbol Bostanov
Alexander Courtney
Phillip Goebel
Kyle Heslin
YuanYuan Jiang
Cameron Jones
John Ko
Fred Koos
Florence Lafite
Victor Lakhodynov
Miguel Maidana
Rohit Joshua Rajasekar
Sarah Sykora
Vivek Venkatram
Chen Chen
Gao Jingran
Zhaoyu Long
Peixuan Wu
Xueyan Xia
Chun Kin Yau
Student Members
Abiola Abdurasid
Tobi Adebayo
Adebanjo Adeyemo
Uchenna Kennedy Elvis
Anazodo
Sojitra Army
Charles Atunzu
Harmanpreet Singh
Aujla
Parav Bansal
Stephen Boampong
Dina Castro
Manankumar Desai
Kayan Edwards
Kishin Gulwani
Nisha Jain
Anmol Kumar
Sandeep Kumaran
Gifty Larbi
Haohan Liu
Thataporn Mala
Jazmin Martinez
Adderly Mena
Camilo Montoya
Ifeoma Monye
Sajona Nelson
Herbert Nkansah
Darlington Nnam
Omozelle Odanlumen
Chidera Ogbu
Omobolanle Okelola
Ifeyinwa Okolo
Agatha Adannia
Onuorah
Chinasa Onwueyiagba
Khushbu Panchal
Kartik Panchal
Kesha Patel
Christine Gracia
Pratama
Giselle Pretto
Anju Rani
Om Rudhru
Sharath Mohan S L
Sahil Sahil
Ishita Divy Savaliya
Okikiola Segun
Gurdeep Singh
Lovepreet Singh
Anmoljit Singh
Aniruddha Tadkod
Sayma Tailor
Chen Tan
Gouri Krishna
Thekkeparambil Raju
Lin
Wang
Xiaojing Yang
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PDMA congratulates newly certified NPDPs in May 2024!
Newly Certified NPDPs
Bola Agbonile
Yongxing Chen
Qing Cheng
Wenkai Fan
Yusheng Fang
Chengcheng Guo
Yushi Guo
Zengkai Han
Guanyu Huang
Ting Huang
Jason Jablonski
Yuqin Jiang
Bin Li
Weishan Li
Rui Lu
Yaoyi Lu
Zhengshun Luo
Bingzhong Qin
Zemin Qin
Yang Shen
Ningjun Shi
Qiaoling Tang
Jiancheng Wang
Mary Penn Whaling
Zihao Xiao
Panpan Yang
Tsai Ying Yang
Zhenpu Yang
Li Yin
Yang Yu
Huijun Zhang
Weiqiong Zhang
Xin Zhang
Mingwei Zheng
Kaiyuan Zhou
Xiaoyan Zhu
Wei Zong
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The JPIM July 2024 issue is now available!
Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.
Don't forget to download the JPIM app!JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early
View". Search for Journal of Product Innovation Management.
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Are you looking to become more involved in PDMA? We’re looking for you! We want to expand kHUB’s network of curators/editorial board. PDMA kHUB is the centralized digital content management and access platform for the extensive PDMA Body of Knowledge. The kHUB editorial board is responsible for content aggregation, curation, and creation for the key areas. kHUB offers easy access and brings to life PDMA thought leadership in a way that showcases our unique expertise and enduring impact for product development and innovation management professionals throughout their careers.
Learn more here, fill out this form and/or contact Sue Burek, kHUB administrator (sburek@pdma.org, 585-314-4611)
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Connect with PDMA on social media
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PDMA, 1601 Utica Ave. S., Minneapolis, MN 55416-3400, United States
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