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Friday, September 22, 2023
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Thank you PDMA Conference Participants!
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| The PDMA Research Forum and Inspire Innovation Conference concluded Tuesday afternoon in New Orleans. Our deep thanks to all the presenters, attendees, sponsors, and exhibitors.
Congratulations to all award winners including the two winners of the OCI Award, Cargill and Novelis. Florian Schattenmann,
Chief Technology Officer and VP of Innovation and R&D at Cargill, and Dave MacAdam, Director of Portfolio Management for Global R&D at Novelis both gave fantastic presentations on their innovation processes. Thank you to Sopheon for their sponsorship of this award.
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| (Dave MacAdams of Novelis, Chris Swansegar, OCI Award Selection Committee Chair and Florian Schattenmann of Cargill)
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| The Sunday afternoon bridge session, bringing together academics, practitioners, and service providers was the best attended in years and had nearly equal balance between academics and practitioners along with the service providers in attendance. The session was moderated by Chad McAllister of the Product Mastery Now Podcast and panelists
included: Martin Hoegl of LMU Munich, Rosanne Garcia of Worcester Polytechnic Institute, Aric Rindfleisch of the University of IL, Susan Penta of MIDIOR, Peter Bradford of the Pragmatic Institute, and Maziar Adl of Gocious.
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PDMA’s Global Student Innovation Challenge 2023 Finalists presented their ideas September 17 to determine 1st, 2nd and 3rd place prize money and bragging rights. All three teams shared their presentations, participated in Q/A and interacted with the audience that then voted for their favorite entry.
And the winner is…….
1st place: Cathesure from Clemson University, USA
2nd place: Renova Flow: Sustainable Renovation from Technical University of Berlin, Germany
3rd place: Hexalight from Institute of Technology Monterrey, Mexico
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Congratulations to all 55 students representing 9 universities and 15 teams from 4 countries that submitted their understanding of product development to compete for prize monies by submitting a product/service/software idea and detailing the unique value proposition, evidence of demand, and mockup or embodiment of that product. GSIC2024 will be open for submissions early November 2023 through June 1, 2024.
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| A special thanks to our planning committee including Chair Bill Ried, Ruby Lee, Michael Ross-Corbet, and Sue Burek! They all worked diligently over the last year to bring the event together and we greatly appreciate all their good work!
Please
save the date for next year’s conference in Saint Louis September 14-17, 2024.
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Applied
Marketing Science
Gocious
SmartOrg
Society of Decision Professionals
Sopheon
Wiley
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All Things Innovation & FEI
A Survey to provide you the opportunity to benchmark with your peers on how they are spending and the mindsets around current trends. The results from this survey will provide you and your colleagues in the All Things Innovation community with much-needed benchmarking information on mindset and focus trends as well as budget and technology spend.
Here is the link and QR code:
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Register for the PDMA Webcast: Mastering the Art of Pricing Research: Strategies for Effective Pricing
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October 12, 2023 | 11am - 12pm CDT
Join Meaghan Foley, Associate Principal at Applied Marketing Science (AMS), a consulting firm with over 30 years of experience helping top companies uncover customer insights for innovation, as she explores different pricing research methodologies and best practices for each method. Designed for product managers and product marketing managers, this webcast will take you through use cases for each product pricing method.
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AMS Workshop: Listening to the Voice of the
Customer
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Join Applied Marketing Science (AMS) for their acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at AMS headquarters, located at 10 Mall Road in Burlington, MA.
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New kHUB Content:
- Read this article on how to improve product management effectiveness using game mechanics A pair of the speakers at PDMA’s Inspire Innovation Conference held September 16-19 in
New Orleans - Mike Hyzy and Bret Wardle – have shared an in depth discussion on using gamification to better engage your customer. They explore the psychological triggers and game mechanics that games use to "hook" players, and how to ethically apply these strategies to make your product more engaging and habit-forming.
“Games have a magical way of drawing us in, captivating our attention, and compelling us to spend countless hours immersed in their worlds. Now, smart product developers are catching on to game design secrets, borrowing proven engagement techniques to make their products 'irresistible'. ”
- Download this Book: Compilation of the Experiences in Turkiye from a Product Management Perspective. It was published under the leadership of the Technology Development Foundation of Turkey (TTGV). Valuable product management professionals share their experiences in the book. Whether product managers have started their careers in engineering or social sciences, they must strengthen their communication skills and gain industry experience. Considering that the markets where the products are offered have different social and cultural dynamics, the acquisition of
sectoral experience and the use of this experience throughout the product life cycle play an important role in the success of the product.
“The Jobs-to-Be-Done framework is centered around the idea that customers "hire" products or services to get a job done. In B2B markets, this concept becomes even more complex due to the involvement of multiple stakeholders, lengthy decision-making processes, and the interplay between functional and emotional considerations.” He then expands on previous JTBD articles
and posts and shares how applying this tool can unlock value and drive innovation – especially in B2B Markets
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KHUB most popular Content:
See what your competitors and peers have been accessing in kHUB recently.
Some of the most accessed kHUB content last month include these classics:
More recent content:
and the ever-popular articles
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kHUB Access
Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more - to explore and gain knowledge on various Product and Innovation topics.
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October 10, 2023
PDMA St. Louis: Design Thinking
October 11, 2023
PDMA Pittsburgh Workshop: The Art of Storytelling: Turning Facts into Persuasive Presentations
October 19 - December 7, 2023
PDMA St. Louis: NPD Body of Knowledge Professional Development Training
October 24, 2023PDMA Carolinas: Governance in an Agile World
Learn MoreNovember 14, 2023PDMA Carolinas: Resilience Is An Inside Job
Learn More
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in August 2023. We look forward to working with you!
Individual MembersAndrew Weitsman
Frank Biasi
Binta Kinteh
JR De Los Reyes
Ruth Diaz
Murat Gurkas
Rakshit Jukanti
Amanda Wilkins
Kimberly Casey-White
Richard Page
Anna Vordermark
hima vardhinedi
Daryl Weatherup
Jasmine Howie
Christopher Lewis
Christopher Tress
Marcin Kleina
Briana Lawson
katie schaible
Carl Tolbert
Cory Mitchell
Kendra Anick
Mark Emery
Ankit Jain
Kunaal Khilnani
Emmanuel Marsh-Sachs
Academic Members
Anand Jaiswal
Qining Cao
Yi Zhai
Yujun Han
Xingbo Zhou
Shenwei Fan
Soumya Sivakumar
Sihang Cheng
Teigan Sabhlok
Paola CILLO
Student
Members
Qianhui Shangguan
Chenghao Song
Bin Ye
Scott Hachey
Bi-Lun Sung
Ankit Jasani
Muhammad Ega
Stovall Holmes
Raymon Holmes
Harrison Marisiddaiah
Aubrey Perkinson
Jiachi Zhang
Hanxiao Wang
Zhenwei Cui
Yang Li
Hemanth Gunuganti
Shtefi Mladenovska
Camilo Aldana
Josh Pannone
Ethan Spalding
Katelyn Supra
Matthew Harmon
Waad Tarman
James Shepherd
Cole Brooks
Hunter Jaynes
Justin Wallender
George Kushner
Fisher Rizk
Rick Lawley
Nick Roberts
Madeline Morgan
John Thornhill
Cannon Butler
Jacob Wyte
Ken Novotny
Jason Fairbanks
Darya Jordan
Michael Phillips
Caroline Whiting
Sanchit Razdan
Xiyang Zhang
Yanping Li
Mani Sathiyavelu
KANAN ASIF
Mahender Reddy Kothakapu
Abigail Jones
Daniel Kuzmich
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PDMA congratulates community members who earned their NPD Professional Certification in August 2023!
Chen Zhang
Jinghao Zhang
MengPing Hou
Shaobin Jiang
Shaodong Wang
Sihang Cheng
Teigan Sabhlok
Xiang Cui
Yongjin Pan
Youren Liu
Zhaohan Wang
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The JPIM Sept 2023 issue is now available! Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.
Don't forget to download the JPIM app!JPIM app for iOS and Android devices is available from the App Store or
Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
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Connect with PDMA on social media
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PDMA, 1601 Utica Ave. S., Minneapolis, MN 55416-3400, United States
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