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MONTHLY CONTENT THAT CONNECTS | JUNE 18, 2026 |
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Register Today for the 2026 PDMA Ignite Innovation Summit
This year's Ignite Innovation Summit centers on immersive workshops and practitioner-led keynotes focused on solving real innovation challenges. You’ll collaborate with peers, apply proven frameworks, and leave with tools your team can use immediately. This is where the people behind the most widely used product and innovation methods take the stage—and introduce what’s next. |
 REGISTER TODAY |
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Join Us in Powering the Future of Product Innovation
PDMA’s 2026 Ignite Innovation Summit brings together product leaders and innovators across industries, creating opportunities for meaningful networking and sharing best practices. Sponsorship ensures strong attendee engagement and elevates your brand throughout the event.
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| SPONSOR TODAY |
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Upcoming Webcast |
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| REGISTER TODAY |
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Presenter: Raelin Sawka Musuraca, Director for Master of Human-Computer Interaction program at Carnegie Mellon University |
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Risk-Based Product Design: Avoiding the Cost of Hidden Assumptions
2 JULY | 11:00am – 12:00pm CDT
Most product teams follow the right process—and still build the wrong thing. The issue isn’t execution; it’s untested assumptions.
In this webcast, Raelin Sawka Musuraca introduces a risk-based approach to product design that helps teams identify and test the beliefs driving their decisions before committing time and resources. Centered on Assumption Artifacts, a lightweight tool for running fast, behavior-focused experiments, the session highlights how generative AI can be used to surface hidden assumptions, reveal overlooked product risks, and rapidly create and iterate on low-effort tests. Attendees will gain a practical lens for reducing hidden risk, improving prioritization, and making more confident product decisions. |
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Call for Nominations for the 2027 PDMA Global
Board of Directors |
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The nomination period for the 2027 PDMA Board of Directors is now open. Are you or a fellow PDMA member aspiring to take on a rewarding leadership role in our growing profession? Submit a nomination today! As per PDMA bylaws, all individual members in good standing, excluding PDMA Student Members, are eligible for nomination. Self-nominations are both accepted and encouraged.
The members of the PDMA Board of Directors serve as stewards of the Association, reflecting the views and interests of all members. The Board provides leadership, a shared vision, and a sense of mission for the Association.
Complete the candidate recommendation form now. The deadline for nominations is July 10, 2026. Board terms begin on January 1, 2027.
An ideal candidate for the board will possess the following characteristics and attributes:
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Proven Performance
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Commitment
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Time to Serve
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Understanding of Teamwork
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Sound Judgment and Integrity
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Communication and Teaching Skills
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Ability to Subordinate Special Interests
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Strategic Thinkers
For any questions regarding the nominations process or submissions, please contact Executive Director Laurie Krueger at PDMA Headquarters via email at lkrueger@pdma.org. |
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The AI Threshold Project |
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What's it really like to lead product and innovation work in the age of AI?
Early answers are coming in through the AI Threshold Project, a PDMA kHUB initiative led by PDMA member Jake McKee, and one theme keeps repeating. Leaders keep saying some version of "I feel like everyone else has AI figured out and I'm behind." As Jake puts it, the math doesn't work. We can't all be behind each other.
That's just one thread. Others are emerging around ROI and risk, and the picture gets sharper with every response. If you haven't weighed in yet, now's the time. The survey takes just a few minutes, and you can also volunteer for a one-on-one interview with Jake.
Please note: If you tried to participate last time and hit a wall, we owe you an apology. There was a tech glitch on our end that is now fixed. Please come back and give it another shot. |
| Learn More and Take the Survey |
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Recent kHub Postings |
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Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more—to explore and gain knowledge on various product and innovation topics. |
| SIGN IN TO KHUB |
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From Applied AI to Practical Business Use: Why Commercialization Infrastructure Matters
by Rebecca Park
New kHUB content curator Rebecca Park shared insight related to early-stage AI companies in her recent article From Applied AI to Practical Business Use: Why Commercialization Infrastructure Matters. Applied AI technologies are advancing quickly, but many early-stage AI companies still struggle to turn technical capability into practical business adoption. This article focuses on B2B applied AI companies that sell AI products or services to business customers, especially small and mid-sized businesses. In this context, “customers” refers to the organizations buying or adopting the AI product, and “implementation” refers to the work required to integrate that product into real workflows, onboard users, build trust, and measure business value.
The issue is not always whether the technology works. More often, the challenge is whether customers can understand it, trust it, implement it, and measure value from it. This is why commercialization and implementation infrastructure are essential. |
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The kHUB team has developed a new format for content. Quick Takeaways: We highlight key points (or “Takeaways”) from Journal articles, TED Talks, and other publications. Check the content from kHUB editors Kailiang Fu: “The Human Element in Data”, Anshul Garg: “What’s Required to Achieve High-Performing Teams”, and Carlos Rodriguez: “To Design Unique Concepts–Change Your Mindset!”
Feel free to scroll through kHUB to find other Quick Takeaway content.
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How do we relate the great content and insights from the past few years to looking ahead?
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Folks from CGI will be featured as workshop leaders at PDMA’s Ignite Innovation Summit on October 9 at the Courtland Grand Hotel in Atlanta, Georgia. Join us to hear directly from the experts on “Making AI Adoption Stick: Practical Strategies for Lasting Change”. In 2025, Mike Hyzy of CGI shared “Innovation Lab—Essential AI Tools for Product Managers” and “Innovation Exchange”.
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Andrea Ruttengerg and Kristyn Corrigan of AMS will also speak this October, “Customer Input is Everywhere: Rethinking VOC in an AI-Enabled World.” At PDMA’s 2023 conference, Andrea presented "Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming." Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews, but what if you're in a time crunch? Join Andrea Ruttenberg, PhD, Associate Principal at Applied Marketing Science and President of the PDMA Pittsburgh Chapter, to learn methods for getting "close enough" to a comprehensive list of customer needs in a pinch and how to use these needs to develop products. You'll learn techniques for brainstorming and finding key customer discussion platforms, and use nascent tools like ChatGPT to supplement your findings.
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kHUB Most Popular Content:
See what your competitors and peers have viewed in kHUB recently. The following content is among the most accessed last month:
Along with these still-popular classics:
Do you have content to contribute? Email it to khub@pdma.org. Visit the home page of PDMA’s kHUB. |
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Volunteer
SIGN UP TODAY >
Whether you have an hour a month or can commit to a larger role, your contributions will make a significant impact on our community.
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INDIVIDUAL MEMBERS
Ornella Bahidika
Pawan Gujjala
Yur Hu
Sanjay Kumar Kannojia
Eric Kurtz
Brian Mantel
Olayemi Olorunsola
Mahasti Pourdastan
Sören Rüther
John Skabardonis
Claudia Nathally Tanner
Pedram Vahid
Micaela Wolcott
STUDENT MEMBERS
Zhuojun Li
Daniel Shoukimas
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