Register Today for the PDMA August Webcast: Harnessing the Power of Product Thinking August 19, 2021 | 12-1:00pm (EDT/GMT -5:00)
How do you know if your ideas are viable and solve real market problems? This webinar will discuss how shifting to a product mindset can help you take ideas to market that have the greatest chances of success by building products that customers love. Whether you are early in your product management path or looking to improve the way you work today, this webinar will provide attendees with tools and a new way of thinking to bring back to their daily work.
About our Speaker Jonathan Buttle-Smith
Product Director, Emergn
Jonathan has worked in the product development space for the past 21 years. He joined Emergn in 2019 as a principal consultant, helping clients create the products their customers will love, as well as working to improve Emergn’s core product training assets and development capabilities.
Leading Firms Invest More in NPD During the Pandemic
The first results from the Product Development and Management Association (PDMA) Best Practices Survey (BPS) are now ready. This key resource provides insights for successful innovation and new product development improvement. We will release core findings in the coming months. The BPS analysis identifies the firms as "leading" if they are among the best third in their industry, have the highest ratings on NPD performance, and are most successful at commercializing their new products. For over a year now, the COVID-19 pandemic has had a huge impact on how companies operate. For many firms, the reaction is to reduce efforts in new product development and innovation to make resources available for revenue-critical functions such as marketing and sales. What do the results of the PDMA BPS show? Our analysis of 650 firms worldwide highlights that during the pandemic,
The leading firms hired almost 25% more people into new product development in 2020 compared to 2019, while the rest kept the number of people in NPD constant;
The leading firms invested more than 20% more in new product development in 2020 compared to 2019. The rest reduced their NPD investments by 4%.
Within the NPD portfolio, the leading firms have initiated several changes. They have slowed down or even stopped more projects than the other firms during the pandemic, while – at the same time – they have also started and accelerated more NPD projects. In short, the leading firms have been more active in re-focusing their portfolio as a response to the sudden disruption to both supply and demand caused by the pandemic.
Stay tuned for more take-aways from the survey coming up in this newsletter. If you want to know more about the survey and results, contact us at eewald@pdma.org.
Check out kHUB PDMA's Online Content Resource
PDMA’s kHUB is an evolving collaborative tool that facilitates the creation and exchange of product management and development knowledge and best practices. kHUBis quite honestly the “hub”, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge. The seven kHUB content editors regularly write a short Viewpoint Blog related to the BoK chapter they’re responsible to curate. Recently Ahmed Ragab shared his insights on Product Innovation Management (Chapter 7) with “The Critical Success Factors (CSFs) for Product Innovation are mainly Non-Product things!” and Carlos Rodriguez shared his insights on Product Design and Development Tools (Chapter 4) with “The Creative Process: Ideation and Divergence Methods”.kHUB is also a link to PDMA’s Academic Journal of Product Innovation Management (JPIM).Read all about how Innovation in a digital world increasingly revolves around open platforms that consist of a coretechnology and a large variety of complementary products developed by an ecosystem of independent complementors. A recent JPIM article (Sustaining Complement Quality for Digital Product Platforms: A Case Study of the Philips Hue Ecosystem) explores this theme and can be accessed via kHUB.
Hurry, Time is Running Out! Global Student Innovation Challenge Submissions Close August 30
Student teams enrolled full time in a University program who develop an original concept for a product, service, software, or a combination of the three, are welcome to develop a submission detailing the unique value proposition, evidence of demand, and mockup or embodiment of product. Designs for products, services or software of any type are welcome. Competition details and submission portal can be found on our website.
JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM May 2021 issue is now available! Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.
Don't forget to download the JPIM app!
JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
Get NPD Professional Certification
The PDMA congratulates community members who earned their NPD Professional Certification in June 2021!
Nicole Suteau
Ryan Roessler
Xiangyi Chen
Welcome, New Members!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in May 2021. We look forward to working with you! Professional Members
Andrew DeYoung
Xialu Wu
Bill Jacques
Steve Bloch
Kevin Bannerton
Brandon Carper
Pawel Skorupinski
Harshit Porwal
Kimberley Hill
Venkatachalapathy K R
Janelle Kelly
Ryan Ricigliano
Philippe Vandeginste
Mohd Amri Lajis
Jennifer Elliott
Student Members
Ango Mustapha
Danilo Campisi
Ammar Kalanaki
