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Thursday, October 21, 2021
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PDMA Elects New Board Members
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PDMA recently elected four new members to the organization’s Board of Directors. Their terms will start January 1, 2022. We are pleased to welcome these well-respected professionals to the Board at a time when PDMA is growing rapidly. Their backgrounds and experience will be great assets to the organization. The new members (in alphabetical order) are:
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Ludwig Bstieler
Ludwig is a Professor and Chair of Marketing at the Paul College of Business and Economics at the University of New Hampshire. His general expertise is in marketing strategy and product innovation. He studies the design and marketing of new products with a particular emphasis on the influence of close buyer-supplier collaboration on product development. His research interests include the formation of trust in such ventures and, more specifically, how governance mechanisms facilitate or hinder successful collaborative new product development. At the Paul College, he currently teaches graduate courses in New Product Development and Marketing Research.
Ludwig is PDMA’s VP of Publications and is an Associate Editor of the PDMA Journal of Product Innovation Management.
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Rolando Cruzado
Rolando has over 10 years of experience in the field of technology and innovation with an interest in conservation, protecting the environment and communities with innovation. His experience includes work with multinational companies including Western Union, and PricewaterhouseCoopers (PwC)- USA, UK, and Peru in the fields of innovation, competitiveness, and strategy. He has also worked with the Secretary of Foreign Trade & Tourism, overseeing USD300MM investments in R&D, designing public interventions, and monitoring global funds such as Newton Fund (UK), BID, MIT (USA), etc. From the Tech Startup arena. He is an Intel fellow (Silicon Valley, USA); fellow, Royal Academy of Engineering (UK); and supports the development of technological Innovation startups with global institutions such as the Founder Institute, (Silicon Valley). Rolando is on the Board of Directors of the PDMA Peru Chapter.
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Minu Kumar
Minu is a Professor of Marketing at San Francisco State University and serves as the Vice President of Academics for the Product Development Management Association (PDMA). Before his career in academia, he worked in the pharmaceutical industry in various roles for over eight years. His practitioner experience involves working for or working with companies such as Barilla, SAP, Schering Plough, Novo Nordisk, Ranbaxy Pharmaceuticals, Medtronic, Pfizer, and Novartis, among others.
Minu’s work appears in journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Product Innovation Management. He has received awards such as the Overall Best Paper Award at the 2010 Summer American Marketing Association Conference, SF State President's Research Award, and grants of over $5 Million.
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Nariman Lofti
Nariman is a product design instructor and Ph.D. Researcher at The German University in Cairo, Egypt. She is a Co-Founder of the PDMA Egypt Chapter and a current member of the Board of Directors. She is interested in developing products specifically in the fields of sustainability and biomimetic design, as well as design innovation and material development.
Nariman achieved a master's degree in the field of Product Design under the title of "Evolutionary Design: The Application of Biological Strategies in the Product Design Process." The research aimed at finding a link between the innovative knowledge gained from nature and its application to the product design process.
Our very special thanks to outgoing Board members: Ernie Harris and Sudhi Gulur.
Thank you for the time, talent, and leadership you gave to this exciting and vital organization while on the Board of Directors!
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Congratulations to all 79 students representing 13 universities and 19 teams from 9 counties that submitted entries. These entries showed teams' understanding of product development to compete for prize monies by submitting a product/service/software ideas and detailing the unique value proposition, evidence of demand, and mockup or embodiment of product. Preliminary judging is complete. GoPump from Technical University Berlin, Germany, Position Air from Duke University, USA and Uvisa Health from Danish Technical University, Denmark will present at PDMA’s Innovators Conference to determine 1st, 2nd and 3rd place prize money and bragging rights.
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Check out kHUB
PDMA's Online Content Resource
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PDMA’s kHUB is an evolving collaborative tool that facilitates the creation and exchange of product management and development knowledge and best practices. kHUB is quite honestly the “hub”, that provides the basis for individual professional development and for organizational innovation, leading to a competitive edge.
Some companies view R&D and product development as a cost of doing business. It’s one more function to support with cash so that the company can continue to exist. Other companies, however, recognize that R&D is an investment in their futures, and rather than merely enable a company to exist, it allows a company to grow and prosper. Author Norbert Majerus’ article “Winning Innovation” was recently posted in the Product Innovation Process section of kHUB.
The seven kHUB content editors find or write articles and blogs for posting and discussion. They also each regularly write a short Viewpoint Blog related to the BoK chapter they’re responsible to curate.
Recently Product Innovation Process section curator Rajeshwari Krishnamurthy expanded on PDMA’s BoK Chapter 3, explaining how new products are an important contributor to the revenues of any company and that it’s time for entrepreneurs to critically evaluate their NPD process, if they are to succeed consistently in the market place in "New Product Development in an Entrepreneurial Company” And Chapter 4 curator Carlos Rodriguez explains the SCAMPER tool — a lateral thinking method that helps you generate ideas to improve existing products and services by asking questions around several areas of inquiry. These questions constitute a “new lens” or “perspective”. Learn more about it in his recent kHUB blog post “The Design Space: SCAMPER Ideation in Product Design”
KHUB on a Global Scale
Join the thousands of kHUB readers accessing PDMA articles, viewpoints, webinars, podcasts, blogs, and discussions related to Product Development, Innovation and Product Management. See what content, insight and discussions are available to assist you on your product design and development journey.
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JPIM Is Free with PDMA Membership. Access Your Journal Today!
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The JPIM July 2021 issue is now available! Access the latest issue here.
Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here .
Don't forget to download the JPIM app!
JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
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PITTSBURGH
PDMA Pittsburgh: Pittsburgh-Based Startup Success Story to Inspire Your Own Business Success
October 26, 2021
6-7:30 p.m. (EDT/GMT -5:00)
Learn more and register
ST. LOUIS
Product Management — Pathway — Panel Discussion
November 2, 2021
4:30-6 p.m. (CDT/GMT -6:00)
Learn more and register
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Get NPD Professional Certification
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The PDMA congratulates community members who earned their NPD Professional Certification in September 2021!
Beatriz Passos
Matt Preyss
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PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in September 2021. We look forward to working with you!
Professional Members
Vince Alcalde
Kumar Amrit
Judith Collin
Alan Cucknell
Victor Cesar Cunha-Cruz
Judy David
Sophie Delasoie
Joseph Gifford
Ceria Graselda
John Hamilton
Craig Knaack
Vinod Lakshmanan
Timothy Letts
Jinshi Li
Rajneesh Mehta
Brad Minter
Vinod Nair
Igor Nazar
Maria Nisbet
Jorge Rivera
Emma Santa
Joshua Schofield
Ameya Thorat
Corporate Members
Nicholas Strickland
Academic Members
Riza Aryanto
Archana B A
Paul Fearis
Kibalya Godfrey
Thomas Howard
Joe Knight
Sabine Kuester
Yu Liao
Khozozo Phiri
Eric Richardson
Søren Salmo
Sergej von Janda
Diena Yudiarti
Student Members
Agung Afrianto
Nishchay Agarwal
Putri Agustina
Musitwa Awali
Florian Bartels
Moisés Bernal
Maria Bezrukova
Rafael Cázares
Lorenzo Casanova
Emmanuel Chanda
Ankit Chouhan
Gabriella Chrismaditya
Putri Mawarni
Emma Cooper
Wulan Dari
Shivam Dheer
Thadisha Dilmini Jayamaha
Dulce Domínquez
Irene Gil Donoso
Aaron Earle-Richardson
Muhammad Fadhil Imam
Muhammad Fakhrul Mukmin
Nabilatul Fikroh
Yash Gaidhani
Pamela Gallardo
Ryan Gamas Agromega
Max George Wagner
Aida Llacuna Gorriz
Ella Harris
Johanna Heiler
Achim Huonker
Hanif Ilman Insan
Pawan Jagga
David Janotta
Zhoujingen Jingen
Nick Jones
Gayatri Katare
Rajat Khanna
Joel Kiyimba
Johanna Klose
Daniel Korcsmar
Stevan Kriss
Cristian Lühr
Jason Liu
Denna Medina
Khushi Mehta
Salma Moncayo-Reyes
Caroline Nüsse
Navid Nafissi
Laukik Nagawekar
Theodor Neunzerling
G Titus Ngeno
Maryam Nuru
Diego Orueta
Jingbo Pan
Phalguni Parashar
Pam Porter
Vimukthi Pramuditha
N Alesha Pressley
Jens Peter Primdahl
Sravan Putikam
Vivian Qi
Fathiya Rachma
Nur Rahmat Gilang Kencana Putra Dewa
Jess Rames
Eduardo Reyes
Rose Roark
Luthfi Romiz Husaini
Dwi Ronoyanti Budiono
Stephen Sandoval
Kellie Schwab
Arinda Shabrina
Putri Shafira
Brian Shilamba
Sven Siebeneicher
Michael Smartwood
Desmond Smith
Alexander Thomason
Amit Tiwari
Kaayana Tyson
Ronald Waiswa
Isaac Weaver
Rachel Welscott
Dede Wijaya
Tessa Wijlens
Li Zixuan
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Connect with PDMA on social media
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PDMA, 1601 Utica Ave. S., Minneapolis, MN 55416-3400, United States
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