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Thursday, April 16, 2026
 
Registration for the 2026 PDMA
Ignite Innovation Summit Is Open!
Registration for the 2026 PDMA Ignite Innovation Summit is open! This year's experience centers on immersive workshops and practitioner-led keynotes focused on solving real innovation challenges. You’ll collaborate with peers, apply proven frameworks, and leave with tools your team can use immediately.

2026 marks PDMA’s 50th year of innovation leadership. Fifty years of leading the field, and this Summit looks ahead. It’s about what we’ve learned, how innovation is evolving, and what leaders must be ready to build next.

Sponsor the 2026 Summit
PDMA’s 2026 Summit brings together product leaders and innovators across industries, creating opportunities for meaningful networking and sharing best practices. Sponsorship ensures strong attendee engagement and elevates your brand throughout the event.
The JPIM Research Forum will be held on October 10–11. Affiliated with the Journal of Product Innovation Management, it is the premier conference for innovation management research and practice, bringing forward the insights shaping how innovation will be done next.

If you are contributing to the advancement of innovation management, this is where those conversations move forward.
Upcoming Webcasts
The goal of this talk is to give realistic expectations about the potential of AI, its limitations, common misconceptions, significant risks that product teams and upper management need to be aware of, and major design issues for products. Upper management tends to overestimate what AI can do and underestimate its development and operating costs. This session will help product managers navigate the hype, better understand the underlying context that AI systems operate in, and make more responsible and effective product decisions.

This talk is based on Professor Hong’s and his colleagues’ research at Carnegie Mellon University, as well as courses taught there on UX Design and Responsible AI.
"If you can get 1% better each day for one year, you'll end up 37 times better by the time you're done," claims James Clear, author of Atomic Habits. Just like Rome, products are not built in one day. How do we kick off such a venture? How do we ensure we build continuous improvement culture? Let's discover together.
You know AI will disrupt your products, but how will it disrupt your innovation process? How can you use AI to accelerate your process and improve the results? This webcast will teach you how to apply AI to every step in your innovation process, and show you how to apply the lessons to a real product or service concept.
PDMA kHUB
Recent kHUB Postings:

- Most teams don’t suffer from a lack of data. They suffer from a lack of clarity. Product roadmaps stall. Research gets debated instead of used. Strategy decks multiply, but confidence doesn’t. And AI promises speed—while quietly amplifying whatever confusion already exists. The root problem is almost always the same: poor inputs. When teams don’t share a clear, structured understanding of what customers are actually trying to accomplish, every downstream decision—prioritization, messaging, innovation, investment—gets noisier, slower, and riskier. In this webcast, The ROI of Clarity: When Better Inputs Change Every Downstream Decision, speaker Scott Burleson explores the return on clarity: how improving the inputs to your product, marketing, and innovation decisions changes everything that follows. Access the webcast here and learn:
  • Why most customer insight efforts fail to influence real decisions—even when the research is “good”
  • How unclear customer language creates hidden costs across roadmaps, launches, and AI-driven tools
  • What “better inputs” actually look like in practice (and why more data rarely solves the problem)
  • How teams that invest in shared customer clarity reduce failure risk, align faster, and make better bets

- We have several new kHUB guest contributors who have recently submitted articles to our site. Seattle Chapter leader Parul Jain discusses managing AI strategy in Managing AI Strategy: Moving From Capability to Business Impact. For senior leaders, the challenge is no longer whether to adopt AI, but how to govern it. Many organizations oscillate between two starting points: leading with new AI capabilities or leading with identified customer needs. Framed as a binary choice, this debate misses the real managerial issue. The differentiator is intent. Access the full article for further insight.

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In his recent kHUB post Stage-Gate®: The "Official" 2026 Version, guest contributor Dr. Robert Cooper shares the history, premise, development, key features, updates, and appropriate use of this time-honored NPD governance system. Stage-Gate thus provides an integrated value-creation and governance system that translates high-potential ideas into well-validated, commercially successful products while systematically managing risk at every step. By embedding customer insight, disciplined decision-making, and adaptive, agile practices into a single end-to-end model, it remains the global benchmark for organizations seeking to improve innovation performance and return on R&D investment.”

- Active guest contributor Dr. Robert Cooper explores the concept of “China Speed” in innovation and new product development (NPD). China speed refers to the extraordinarily fast pace at which many Chinese companies can move from idea to market and then iterate based on real customer feedback. China speed is now a real structural advantage in many sectors: Chinese OEMs in autos can go from concept to market in 18–24 months versus roughly 5 years for many US/EU/Japanese programs. This faster pace shows up in consumer electronics, EVs, and AI infrastructure, where development and rollout cycles are compressed aggressively. Read the full discussion in ‘China Speed’: Accelerated Product Development the Chinese Way. Or watch a brief video of the same topic here.

- The kHUB curator team is reaching into our archives and highlighting some interesting, still relevant content related to AI.
  • The Human-AI Collaboration Revolution: Knowledge work is undergoing its biggest transformation in decades, with AI taking a leading role. Discover why this revolution requires human-AI collaboration, and how it can drive unprecedented growth.
    Artificial Intelligence (AI) Use in Product Management: AI is becoming more central to all product managers both in differentiating their product, accelerating their product development process, and making them more efficient. The presenters bring two perspectives in leveraging AI in product management and do’s and don’ts.

    kHUB Most Popular Content:
    See what your competitors and peers have viewed in kHUB recently. The following content is among the most accessed last month:

    kHUB Access
    Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more—to explore and gain knowledge on various Product and Innovation topics.

    Do you have content to contribute? Email it to khub@pdma.org. Visit the home page of PDMA’s kHUB.
     
    Volunteer with PDMA
    Whether you have an hour a month or can commit to a larger role, your contributions will make a significant impact on our community. Ready to Get Started? Visit our volunteer webpage to learn more and sign up today.
    Upcoming Chapter Events
    April 21, 2026
    PDMA St. Louis: Innovation Excellence – System and Culture
    Learn more and register


    April 24, 2026
    PDMA Carolinas: Annual Student Innovation Showcase
    Learn more and register


    May 19, 2026
    PDMA Carolinas: NPD Project Win/Loss Interviews and Analysis
    Learn more and register


    May 26, 2026
    PDMA St. Louis: Herding Cats without Losing Your Mind: Managing Up, Down & Around as a Product Manager
    Learn more and register


    June 16, 2026
    PDMA Carolinas: How Do Innovation Frameworks Move from Classroom Theory to Applied Measurable Impact inside a Global Organization?
    Learn more and register

    Welcome, New Members!
    PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

    PDMA welcomed these new members in March 2026. We look forward to working with you!

    Individual Members
    Chidinma Ani
    Ivan Briseno Noguedad
    Daniela Carmash
    Adam Carpenter
    Jennifer Fullenkamp
    Phillip Grim
    Bernie Henn
    Durga Krishnamoorthy
    Greg Nilsen
    Seohyeon Park
    Lucas Passali
    Arthur Rose
    Matthew Tangeman

    Student Members
    Kavikuil Sarojini
         Elangovan
    Sriraag Govardhana

    Academic Member
    Vineet Aggarwal
    Hong Chen
    Kunyang Gao
    Huiqi Si
    King Kau Yau
    PDMA congratulates newly certified NPDPs in March 2026!

    Newly Certified NPDPs
    Xiaolei Guo
    Juanyou Huang
    Xinwei Li
    Yiming Shen
    Hua Teng
    Yaoqi Wang
    Kin Chuen Yung
    Yuchang Zeng

    The JPIM March 2026 issue is now available!
    Access the latest issue here.


    Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.

    Don't forget to download the JPIM app!

    JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View." Search for Journal of Product Innovation Management.
    PDMA's Global Student Innovation Challenge 2026
    PDMA’s Global Student Innovation Challenge 2026 submission portal is now open and ready to receive your innovation ideas!

    The Product Development and Management Association (PDMA) is pleased to offer the 7th annual Global Student Innovation Challenge. This challenge encourages and supports students developing novel, real-world offerings—including products, software, or services. Students currently enrolled full-time at a university academic program, either in an undergraduate or graduate level, are eligible to participate. You can review the rules and guidelines of the challenge, as well as videos of the winning teams from previous years, on our website. Please thoroughly review the rubric to ensure you meet all the criteria.

    The submission portal is now accepting applications with a deadline of June 1, 2026.
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