PDMA Connections - October 2023

Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Deep customer interviews and on-site observation can shed new light on unknown customer problems, putting your customer at the center of your innovation strategy.

Join John Mitchell and Andrea Ruttenberg, PhD, of Applied Marketing Science (AMS) for a virtual workshop in partnership with the Product Development and Management Association (PDMA). John and Andrea will share their best practices for finding customer needs through in-depth interviewing and contextual observation, collected over decades of market research experience for the world’s leading companies. Read more.

Looking to get closer to your customers and find new ways to deliver innovative products and experiences? Build your team’s insights capabilities with interactive training and coaching from Applied Marketing Science’s expert consultants.

Whether you want to conduct Voice of the Customer research, hone your interviewing skills, master conjoint analysis for product pricing, or combine a series of topics, we’ll develop a training plan to tackle your organization’s most pressing needs. Learn more about our training offerings here.

PDMA and Wiley have published the 4th edition of The PDMA Handbook of Innovation and New Product Development. Editors Charlie Noble and Ludwig Bstieler have completely revised this new edition. There are 32 new and refreshed chapters that include topics such as Sustainable New Product Development, Market Forecasting, Digital Transformation of NPD, The Changing Role of Design Thinking, and more! Order your copy from Amazon here.
We have found and added links to some additional Blogs and Podcasts to kHUB’s additional resources! Follow these articles and insights from Build Diligent a window to the product, design, and engineering teams at Diligent, an enterprise SaaS company focusing on Governance, Risk, and Compliance software. Follow the regular podcasts from med Design by Trig featuring discussions and insights concentrating on Innovation for Busy Clinicians and Physicians. And check out the other podcasts and blogs the kHUB curators recommend.
Have you and your team utilized Design Studio Workshops? In his latest viewpoint blog, DESIGN STUDIO WORKSHOPS: IDEATION, PROBLEM-SOLVING, AND THE MVP kHUB Curator Carlos Rodriguez shares the definition: “A design studio is a UX workshop combining divergent and convergent thinking in an ideation process, focusing on finding solutions to a problem, and providing the platform to aid prototyping efforts. It combines brainstorming, setting priorities, and adjusting solution demands in a fast, energetic, and collaborative environment.” And then expands with the steps to set up and carry out successful design studio workshops.
Do you struggle on how best to prioritize products and features, especially with limited time and customer feedback? Watch this webcast by Greg Coticchia of Sopheon for analyses and recommendations regarding the many available prioritization processes for new product development. Prioritization - Balancing Value and Effort
Storytelling is the basis in movie studios, of course. But how does storytelling apply to and improve Product Innovation? Read Pixar’s Rules of Storytelling Applied to Product Managers and UX Designers and discover the seven habits of great storytelling.

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in September 2023. We look forward to working with you!

Corporate Team
Kelly Patrick

Individual Members

Wilson Williams
Grant Veltman
Shanna Helms
Leah Pollen
Alexander Khludenev
Major Moore
Matthew Fuchs
Mona Abdelghni
Rahul Chawda
Josh Barnes
Kareem Meliani
Neha Agarwal
Gary Nelson
Yao Chung Yu
Senthilkumar Durairajan
Zaina Irion-Byrd
Kathryn Gonzales
Maheswari Govindaraju
Daniel Suasnabar
Christoph Schierle
Brian Mikol
Caleb Wooten
Ben SImo
David Janowski
Eric Moigny
Barnabus Lolgisoi

Academic Members
Sidhant Dhall
Lisa LaPoint
Ruizhi Zhang
Yu Jin
Wei Yi
Dianfu Wu
Xuan Bu
Zijian Wang
Shuang Qiu
Varly Syazili
Khansa Nursatyani
Sheila Jelita
Riyanto Riyanto
Senja Priambudi
Ferdi Ferdian
Carlos Sarmiento

Student Members
Omar Hills
Pengfei Li
Vicky Chen
Jinliang Sun
Qinyu Luan
Bess Fondrick
Kristaps Ivdris
Kimia Ansari
Cole Sanchez
Julio Cesar Vasquez Encinas
Tonglu Ji
M Blake Nichols
Yufeng Zhang