Keeping PDMA members engaged,‌ informed & connected.‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
PDMA Connections Email Banner
Thursday, November 16, 2023
Register for the PDMA Webcast: Lessons Learned from PDMA Corporate Innovator Award Winners
December 7, 2023 | 11am–12pm CST

Choosing the right innovation management platform is critical for companies that want to stay ahead of the curve and achieve their innovation goals. In this webinar, we will discuss the key features to consider when selecting an innovation management platform that suits your organization's needs.

Whether you are looking to streamline your innovation processes, enhance collaboration, or mange innovation risk, making the right innovation investment is crucial for connecting strategy and execution, prioritizing and planning portfolios, allocating and managing resources, and making informed governance decisions.

This webinar is ideal for innovation managers, project and portfolio managers, R&D managers and innovation leaders who are responsible for selecting or implementing an innovation management platform.

Register today to learn how to choose the right innovation management platform for your enterprise and accelerate innovation!
PDMA and Wiley have published the 4th edition of The PDMA Handbook of Innovation and New Product Development. This completely revised edition contains 32 new and refreshed chapters that include topics such as Sustainable New Product Development, Market Forecasting, Digital Transformation of NPD, The Changing Role of Design Thinking, and more!

Use code NPD25 to save 25% at the Wiley website.

PDMA Exhibits at PMI
PDMA had a nice presence in Atlanta, October 25-27. Carolinas Chapter President and kHUB Administrator Sue Burek and PDMA Executive Director Eric Ewald exhibited at the Project Management Institute (PMI) Global Summit at the Atlanta World Congress Center. The event was attended by approximately 3,000 project managers from around the world. Many had an interest in product management and stopped by the PDMA booth to learn more about PDMA and for conversations about product development and management. The goal was to sign up 100 new members and build awareness of PDMA within the PMI community. PDMA signed up 120 new members and had three people indicate interest in starting local chapters!

By coincidence, one evening there was a meeting across town of “Product Coffee” and Product Camp Atlanta organizers, so Sue and Eric attended that as well — meeting with some who were already familiar with PDMA and introducing the organization to others. 

Each of the three days was packed with exhibit time, introductions, and good conversations and certainly well worth the time and travel!
Strengthen Your Insights Capabilities by Listening to the Voice of Your Customer
Looking to get closer to your customers and find new ways to deliver innovative products and experiences? Led by veteran customer insights experts, this virtual course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation. It is delivered in a lively, interactive format with numerous hands-on activities.
Partner Event
Attention PDMA members! Did you know that public speaking can be your new superpower in just under three hours? Workshop facilitator Seth Greenwald speaks from experience as a product designer and project manager who was not comfortable presenting, leading meetings or anywhere near a stage. Then he discovered the transformational power of Flow and everything changed. Now he wants to share the secrets with you on how to tap into Flow, anytime anywhere.

We’re looking for a few PDMA members to attend the upcoming workshop at a special 50% discount. We’ll meet on Zoom for two consecutive Wednesdays, December 6 & 13, 7:00-8:30pm EST.

These sessions will be highly interactive and focused on learning through doing. You’ll be shown how to tap into the power of Flow by practicing simple and fun techniques in real time. We'll then apply Flow to creating memorable story-driven narratives. This skill is a must for project professionals who need to present their ideas in a clear, concise, and compelling manner at a moment's notice.

Visit the course page to learn more about this unique workshop!
If you’re interested in attending at the special PDMA rate ($150), please send an email before November 30 to Seth@CreativeWarriorSecrets.com.
PDMA kHUB
New kHUB Content:
  • How and why can you bring the voice of end users into your product roadmap? Watch a webcast where Steve Hansen of Phase 5 shares the answers via a case study from research recently completed for a B2B software services company in A "Jobs To Be Done" Case Study.
  • Developing a pricing strategy that captures value but is acceptable to customers is tricky. This webcast by Meaghan Foley of Applied Marketing Science (AMS) explores different pricing research methodologies and best practices for each method: Mastering the Art of Pricing Research: Strategies for Effective Pricing. Take away some best-in-industry techniques to tackle the challenge of creating an effective pricing model for your new innovations.
  • As product managers, owners, and developers, we must know the customers of our products to succeed. We must understand what problem or need our customers have and how our product will address them. In the article Know your Customer by Peter Monkhouse, you will be introduced to two tools that you can use to help know your customer: the persona and value proposition canvas.
  • Remember that we have added links to several podcasts and blogs the kHUB curators recommend to our “additional resources” tab in kHUB.
kHUB Access
Just a reminder that access to kHUB is free and open to the public. Simply sign into your PDMA account and start searching for relevant topics, blog posts, articles, webcasts, and more — to explore and gain knowledge on various Product and Innovation topics.

Do you have content to contribute? Email it to khub@pdma.org. Visit the PDMA Community and the home page of PDMA’s kHUB.
The JPIM November 2023 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles here. Non-members may access abstracts. Hard copy subscriptions for members can be purchased here.

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". Search for Journal of Product Innovation Management.
Advertisements
 
Midior
AMS Ad
AMS Ad
 
Upcoming Chapter Events
November 16, 2023
PDMA Minnesota: Enhancing New Product Development Using Human-Centered Design Principles
Learn More
Welcome, New Members!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in October 2023.
We look forward to working with you!

Corporate Team
Corey Clark

Individual Members
Emmanuel Babatunde
Matthew Bodell
Conner Brew
Sharon Byers
Amanda Cheng
Ming-Yi Chou
Monju Chowdhury
Raphael Gomes
Ching-Che Hung
Patricia Krause
Mallikarjun Kurukunda
Hong-En Li
Michael Lin
Kristin Lovett
Sean McDowell
Ayotunde Oke
Donna Piacenza
Johanna Ruiz

Academic Members

Zaenal Abidin
Hafiz Agustria
Francesco Appio
Ahmad Barlianta
Danaparamita
Bashirah
Irfan Fahmi
Reisah Fitra Hamenda
Yudi Hidayat
Darel Muhammad
Kamil
Andri Okapriadi
Kuswanto
Yuanyuan Li
Tetukoadi Wiwid
Pambudi
Barita Martin
Parluhutan S
Zulfa Juliyana
Prakoso
Yanuar Pribadi
Jiqi Qian
Arina Farhataini
Rachman
Muhamad Hidayat
Riady
Aditiya Eko Saputro
Said Sidik
Mochamad Soleh
Ari Thabrani
Ziyan Wang
Wahyu Ardi Wibawa
Shuang Wu
Sigit Yulianto

Student Members

Alfred Daniel
Jing Jiang
Yanping Li

Abhishek Raut
Kyle Scarborough
Tao Wan
PDMA congratulates community members who earned their NPD Professional Certification in October 2023!

NPDP Certificate Recipients

Xuan Bu
Fengru Chang
Ziqiao Chen
Amanda Cheng
Yu Jin
Kun Kang
Hao-Hsiang Lee
Chiani Liu
Ruozhi Liu
Ke Wang
Zijian Wang
Trese Williams
Dianfu Wu
Xingbo Zhou


Connect with PDMA on social media
Facebook
 
Twitter
 
Linkedin


PDMA, 1601 Utica Ave. S., Minneapolis, MN 55416-3400, United States

Email Marketing by ActiveCampaign