PDMA Connections - October 2024

In this dynamic virtual workshop, you'll dive into the art of customer interviews and discover how to turn raw data into actionable insights that drive product success. With hands-on exercises, expert guidance, and real-time feedback, you’ll not only learn the best practices for interviewing but also how to leverage the Voice of the Customer (VOC) to elevate your product strategy, prioritization, and marketing efforts. Get ready to sharpen your skills and make a lasting impact in your company!

AI is transforming product design, development, and management—creating exciting opportunities to improve product performance, create breakthrough designs, and improve the sustainability of products we create. PDMA is partnering with two academics, Adjunct Professor Raphael Carty of NYU Stern and Associate Professor Lav Varshney of University of Illinois Urbana-Champaign, to conduct a survey of PDMA members to understand the awareness, interest, and adoption of AI/machine learning applications for product design and improving sustainability through design. Please take 5 minutes to complete the online survey.

The full survey results will be distributed to PDMA members. Thank you for helping us assess these AI applications to enrich our professional development!

Recent kHUB Postings:

- Guest contributor Arundhathy Shabu explores the intricate process of food product development, outlining its essential stages from initial strategy to final product launch. In the article “From Concept to Market: Inside Food Product Development” she emphasizes the importance of a structured approach that integrates consumer needs with scientific and technological advancements. The development process involves several key stages, including ideation, concept development, product design, and feasibility studies. Each stage is crucial for creating a successful food product that meets market demands, adheres to safety and quality standards, and incorporates effective marketing strategies. Read the full article in kHUB’s Product Innovation Management section to understand the comprehensive steps involved in bringing a new food product to market. It offers insights into how modern tools and collaborative approaches can streamline product development, enhance compliance, and improve overall product quality. For professionals in the food industry or anyone interested in the dynamics of food product innovation, the article provides valuable knowledge on optimizing the development process and leveraging technology to meet evolving consumer and regulatory requirements. projects. She suggests complementing these metrics with scoring models to enhance decision-making.

- We have found and added links to some new Blogs and Podcasts to kHUB’s additional resources!

Follow articles and insights from The Product Vibe from Product Management University. This blog series' mission is to deliver personalized hands-on training for product management, product marketing, sales, and customer success teams that's simple to learn and adopt so you can deliver greater strategic value than any of your competitors.
The podcast series Project Medtech is an interview-style podcast on the Medtech Industry where guests share stories, advice, pitfalls, trends, and innovations.
And check out the other blogs and podcasts the kHUB curators recommend.

kHUB Most Popular Content:

See what your competitors and peers have viewed in kHUB recently. The following recent content is among the most accessed last month:

Along with these still popular classics:

PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.

PDMA welcomed these new members in September 2024. We look forward to working with you!

Individual Members

Lars Jonas Barsing
Sarah Brown
Cinnamon Cantwell
Pan Chen
Chin-Tsung Chen
Shawn Clark
Kelley Coleman
Sarah Holder
Oghenekome Igbogidi
Roman Imbierowicz
Arun Rasika
Karunakaran
John Krewson
Chih-Lung Lin
Owen McCafferty
Jake McKee
Sidney McManus
Hamiss Mohamad
Greg Nelson
Rusdian Putra
Ante Radan
Evan Randika
Gabriel Rangel
Kevin Rzasa
Nikita Samoilov
Suzanne Shaw
Yi-Cheng Tsai
Jason Voltz
Kimberly Yoho

Academic Members

Gusti Ayu Dian Savitri
Andriati Fitriningrum
Nanda Putri
Brant Steen

Student Members
Lamis Alshalabi
Qiang Chen
Pei-Chieh Chen
Haixiang He
Chun-Kai Lin
Haizhu Liu
Arabella Pollack
Yaxuan Qi
Jakub Szynglarewicz
Scott Taylor
Kejia Zhang
Yi Zhong
Francesca Zoccarato